Are you thinking about starting a business that you can run from home? If so, then running an e-commerce store could be a great option. You can use an e-commerce store to sell products that you have made yourself or even wholesale goods. It’s entirely up to you, but there are a few steps you’ll need to take to get this business off to the right start.
Know Your Duties
You do need to be aware of your responsibilities when you start to run an ecommerce business. You have a responsibility to provide a great level of service and deliver quality products to customers. This will ensure that you get the fantastic reviews that you want. It will also provide you with a boost over the competition that may be slipping behind in this regard. You should also think about what individual promises you are setting up. For instance, you might mention a set turnaround time for your products. If that’s the case then you need to make sure that you do deliver in this regard.
You will also have more official duties and requirements. For instance, you will need to make sure that you pay tax and if you are trading products, you’ll have to pay VAT. This can be quite tricky but digital VAT software makes the whole process a lot easier. As such, it is worth relying on tools like this when you are running your company.
Choose The Right Platform
Do make sure that you think carefully about the platform or template that you use for your ecommerce store. Most can be customised and also provide a range of different packages to suit your individual budget. The key thing to focus on is finding one that matches the ideas, aims and needs of your business. With so many different choices it can be a challenge to find the right one. So, make sure that you weigh up the pros and cons. Once you start your store on one platform it can be tricky and expensive to switch to another.
Finally, one of the main factors to be aware of when running an ecommerce store is that it needs to be simple. Or rather you need to ‘keep it simple stupid.’ This is a recognized tactic that ensures success in the business world. Basically, customers are more likely to buy if you make it as easy for them to do so as physically possible. The marketing funnel should be kept short and they shouldn’t have to jump through multiple pages to find the product that they are looking for on your site. Nor should they have to ring you up to ask you for information they want about a product. It should all be right there so theoretically, they’ll be able to complete the whole purchase process in minutes.
You should also make sure that you’re giving them a wide variety of payment methods and an option for secure transactions. The last thing a customer wants to see when buying from you is a site that doesn’t provide the modern level of security they expect.