Caroline from added zest

Adding Zest Ltd

Tell us your name and a bit about your family? When did you become a Mum and to whom?

I’m Caroline Cavanagh, wife to Nick who is in the army and Mum to Nadia and Eden who are 12 and 11.

What’s your business called?

My business is called Adding Zest Ltd

Can you describe it in one sentence?

I help teenagers and their parents overcome anxiety and build resilience as a platform upon which to develop confidence.

When did you become a Mumpreneur and what inspired you?

I made an active choice that being a Mum was more important than financial success, but having the mental stimulation that work provided was still important to my own well being. Becoming self employed seemed the best answer. As the children have grown, it has allowed me to be the Mum I want to be but fit in the work commitments to allow me to still be ‘me’ and keep a platform from which to grow as my children’s needs change.

How did you fund your start up?

Fortunately the investment was not high so within the realms of self-funding.

How do you manage working around your children?

It has changed with the children. Initially it was just when they slept, I used a bit of childcare when they were toddlers and then when they started school, I was a Mum until 9 and after 3 and prioritised work for the 6 hours in between. Now that they are at secondary school, those 6 hours have grown to be 8 so I’m practically a full time worker again.

Can you describe a typical day, what tasks do you have to get done, how do you manage your time?

Working from home is a big factor in keeping all the balls up. The first part of the day is all about getting everyone out of the house but then I can just ‘put the washing on’ or empty the dishwasher throughout the day to keep the house going. Walking my dog in the morning is key as it is ‘me’ time when I get to think through problems and plan. I also find that being out in nature and getting the heart working is a part of the routine that just cant be compromised. Once the children get home at 4.30 I work hard to close the laptop and give them my full attention. That’s the downside of working from home; the temptation is always there to ‘check emails’ but I have learned that this compromises everything – not giving the children the attention they deserve and the work is being done without focus. So now I aim to compartmentalise my day – I am either working, parenting or having me time and ensure each is given full focus. That way, I believe, I am the best version of me I can be and so everyone wins!

What challenges have you faced in your business and how have you overcome them?

The biggest was my husband going away for 12 months to Afghanistan and both children under 7. I learned what was important and what could be left. Taking on the role of being both parents and getting my children through that period was my priority and if that meant the house was not as clean as it could be, or I earned a bit less, then so be it. Whilst it was a tough time, I learned two great lessons – every challenge will end and you will have learned something from it. These lessons have meant that when new challenges come up, they are not as scary as they will end, I will be stronger for it…..

What’s the best thing about being Mumpreneur?

I’ve been to every sports day, every school play, every concert. These opportunities only come once. I am not a millionaire (yet) but that’s still possible and ‘Ill do it with all those wonderful memories stored away and no regrets.

What are your plans for the future?

Now that my children are at secondary school, their needs for me are changing allowing me more focus on the business. I wrote a book this year, have just won a national award and have big plans for next year to take my business to a new level – and one that will also help my own children as its working with teenagers so that also supports motivation. Finding a way to bring the two elements of my life together really helps as they can contribute to ideas and feel included in my work. My aim is to be a good role model for them.

What advice would you give for someone just starting out in business?

Only ever compare yourself to you. If you start to compare your products, your earnings, your client base etc it is likely you will always find someone better. However that is not a fair comparison. I once worked with someone who was the same age as me, a multi millionaire, global following by thousands who loved her work, travelled the world, award winning author………who had no children, a failed marriage, spend more than half the year away from her husband…….If I only focused on the first half, I felt like a failure. When I saw the bigger picture, I now the comparison is incomparable! When you compare yourself on one element, you lose focus on all the other areas. So the advice is just compare yourself to whom you were yesterday. If you are stronger, fitter, healthier, happier, richer in any way, you are a winner!

Is there anything else you’d like to tell us?

Enjoy today. Yesterday has already gone so learn from any mistakes and look forward. Know where you want to get to and ensure every step is leading you closer there but tomorrow, next week, next year, isn’t here yet so dont spend lots of time focusing on it. The only chance you have to enjoy now is NOW so make the thing you are doing now, one that leaves you happy.
www.anxietyalchemy.co.uk
www.addingzest.com
https://www.facebook.com/AddingZestLtd

Want to start your own business but haven’t had your big idea yet? Check out ¬†our course, Business for Mums: Finding the right idea for you