Becky Strafford – A Client Attraction Coach

Tell us your name and a bit about your family

I’m Becky, lover of books, cake, coffee and wine (not necessarily in that order!). I’m married and live in the Suffolk countryside where we are renovating a 16th century old school house.

When did you become a Mum and to whom?

At 4.45am on Tuesday 11th August 2009, I went from being me, to Mummy, as our daughter, Millie, joined the World. It was a moment I had been preparing myself for since I was a girl playing with my Tiny Tears doll. It was one of two best days of my life, the second being Saturday 1st June 2013, when our second daughter, Beth, arrived to compete our family.

What’s your Business called?

My business is named after myself. Not because I am egotistical, but because I am my business. I am the product, the service and everything in between. What better name to call my business than my own? Becky Strafford, Client Attraction Coach.

Can you describe it in one sentence?

I help female service-based entrepreneurs find their authentic voice, their compelling story and then communicate it confidently and powerfully to grow a following who easily convert into paying clients.

When did you become a Mumpreneur and what inspired you?

Back in 2011 I set up an event management business. I was fed up of working for other people and seeing them drive around in fancy cars and going on lavish holidays whilst I took home a measly salary. But I did it very wrong and after 9 months, and a lot of expense, my husband and I closed the business. However, 4 years later, the passion of working for myself hadn’t dwindled. And with our youngest teetering on the edge of starting pre-school I knew that it was now or never and I took the plunge, using very different strategies and tactics that are paying off in a big way.

How did you fund your start up?

I continued to work as a contractor whilst I set my business up. In fact I still work part-time as I am not ready to step fully into my business. However, I have a date set where I will retire from the corporate world. This has provided me with the funds needed for my own coaching, mentoring, personal development, marketing and so on.

How did you manage to work around your children?

During the day, my girls are at school or pre-school, so I have time to spend on my business or in my corporate job. After school we have family time until they go to bed. Evenings are then for me to choose what I want to do whether that’s nothing or working. Weekends are 95% of the time a no-work zone. It is really important for us to have plentiful family time as well as giving me the opportunity to have time away from work, so that when I need to be, I am fresh and focused on my business.

Can you describe a typical day, what tasks you have to get done, how you manage your time?

I wouldn’t achieve much without a daily schedule. I’m not strict but I do like routine. And so do my girls. We all know where we are and what to expect, especially given all the extras such as swimming, dancing, Brownies etc. I typically wake around 6-7 and will have 10-15 minutes of quiet time on my own meditating and visualising, however this isn’t always the case if one of the girls has woken early. Then it’s a quick social media check in and update before coffee, breakfast and getting the girls ready and out to school.

My mornings are spent completing tasks I have set out for the day, whether that’s with clients, networking or marketing. Perhaps creating new and free content to give to my loyal followers before a walk with Bo, our dog, and then lunch. I always take time away from my desk for lunch as it means I come back to work feeling much fresher and motivated. My afternoon is spent completing more tasks. On occasion, I will arrange a date with friends for coffee or lunch but these tend to be reserved for special occasions or as a reward for celebrating successes.

After the girls come home from school, it’s all about them. We read, play games and make dinner then baths, stories and bed. We all love reading, so stories and books play a big part in our lives.

My evenings vary depending on work commitments, if I have been working in my corporate job my evenings are spent doing business tasks, but I do make sure that my husband and I have time together, even if it’s just cooking and eating a meal. It’s really important for me to balance everything and everyone I have committed myself too.

What challenges have you faced in your business and how have you overcome them?

The biggest challenge I faced was when I had to walk away from my failed business in 2012. It took a lot of courage to admit that it wasn’t working, but at the same time I had never felt more of a failure, more unworthy of success and attention than I did at that time. But I realised very quickly that I could either let those feelings control me, or I could take control of those feelings. And I chose the latter. That is how I found the courage to do it all over again and it forms a massive part of what I help other women with now.

What’s the best thing about being a Mumpreneur

That I get to do what I love. I love being a Mum – it really is the best job in the World and I feel very blessed that I am fortunate to be one. But I also love my business. How lucky are Mumpreneurs!!

What are your plans for the future?

A lot more of the same. I am on a mission to light a bomb under any lady who is afraid of speaking out about their passion for fear of being judged and criticised. Who sits in the shadows comparing themselves to others and who questions that their message isn’t worthy of being told. And I help them turn it around. I want to do this on a massive scale, which includes speaking. One of my goals this year is to talk at a TEDx event. Plus my husband and I have a dream of creating a glamping site within the grounds of our house. So another business is on the cards!

What advice would you give someone just starting out in business?

Firstly, don’t be afraid to invest in yourself. I have, and continue to, invest in coaching and mentoring to help me with an array of things, from mindset to sales. Secondly, make sure your business is your passion, it has to set your soul on fire for you to always be 150% committed to succeeding. And thirdly, know your customer inside out. It will make marketing your products and services a million times easier.

Is there anything else you’d like to tell us?

My story has helped me create amazing relationships and build a wonderful, loyal following and a successful business. Knowing your own story and being able to communicate it authentically is critical in having a business that succeeds. If you’re unsure about how to find your own story, I have a free guide that sets it out in 5 easy steps.