With childcare costs as high as they are working in the home is an appealing option for many mums. Unfortunately there are a lot of unscrupulous people promising unrealistically high earnings for home working jobs. To help you find an opportunity that really can earn you money from home we’ve put together 5 home business ideas for mums. These aren’t get rich quick ideas and all will take time to establish but, with hard work, can create an income.
If there’s a product you’re passionate about then selling online could be for you. If you’re fairly good with a computer then there are plenty of packages that will help you to build an e-commerce site. You couldn’t also consider selling through another platform. eBay is a popular choice as is Amazon. If you’re selling something you’ve created yourself then Etsy can work well. Just bear in mind that all of these sites will charge you a fee for using them, usually a percentage of sales. If you plan to hold stock you’ll need some storage space, either at home or through a company. Alternatively you could look at drop shipping, where you take the orders and pass them on to another company to ship. Read about Mums who run e-commerce businesses.
Bespoke items are one of the few things that small businesses can often do better than large ones. There are hundreds of items that can be personalised for buyers for example clothing, food items, gifts, stationery or furniture. Just be prepared to spend as much time Marketing the business as you do on the creative process. Check out our stories from mums who’s create bespoke items.
Of all our home business ideas for mums this one will probably take the longest to build in to a profitable business. However if you enjoy writing it may be one of the most fulfilling. Bloggers make there money from advertising on their blogs. In some cases they will be given a product as payment for reviewing it, in others they will be paid either to write a post about something or to publish a post written by someone else. They also sometimes sell display advertising on the blog and run affiliate programs like Google Adsense. Read blogger KatyKicker’s story for inspiration or check out this fab course on how to get started as a blogger.
Information products describes a range of products, usually online, that provide the purchaser with information they need. The products might be ebooks, courses or access to a library of resources via a subscription payment. The hard work is in creating the products, once that’s done, the focus is on marketing them. This way you can continue to make money from them long after the initial hard work is finished. Have a look at our information product stories to find out more.
If you have excellent admin skills then you could put them to use to creat an income. Many small business owners prefer to focus on the core elements of their business and outsource the admin to someone else. This creates opportunities for people whose forte is admin. You’ll need a decent laptop and good broadband speed to make it work. Networking skills to help you find your clients. To the stories from Mums who have become VAs have a look at our business to business stories.
Other home business ideas for mums
We’re tried to stick here to home business ideas for mums that are fairly accessible to everyone but if you have a particular skill set you may well be able to make use of it at home. You may be knowledgable about something that you could teach. You could either do it by inviting clients to your home or via the internet. If you’re a coach or counsellor you could offer your services via Skype. Perhaps you could do something you’ve done before but on a freelance basis. Whatever home business idea you choose to go for, make sure that you meet the legal requirements by getting insured and informing the council, landlord or mortgage company if necessary.
All businesses rely on advertising, but it’s especially critical for small ones. As a little startup, you need to get some traction to help you take off. People aren’t going to be as aware of you as they are of bigger businesses. So, you’ve got to invest in an advertising campaign to spread the word and increase brand awareness. This can open the door for new customers, with your excellent customer service securing them as lifelong loyalists!
How do you create an advert that works? Here are some key things to work on:
Make it reflect your brand
The advert is basically a way of showing your business to others. Therefore, it will only be effective if it reflects your brand. You can’t have an advert that conveys one thing, then a business that’s completely different. It confuses consumers as they’re hooked in by the vibes of the advert, then let down by the complete juxtaposition. So, as you design the advert, keep your brand image in mind!
Get straight to the point
A brilliant advert will get to the point and explain exactly what you’re after. It should let everyone know what business it’s advertising, and what you’re providing. This is particularly true of print adverts or ads on websites – they need to be simple and get your message across. You can’t clutter an advert with pointless information as it confuses the consumer. Remember, people won’t pay close attention to adverts – they simply don’t have the time or the attention span. Unless they’re a marketing student, they won’t study the advert and make notes on everything. So, you have to get across all of your main points as simply as possible. If they’re only going to take a few things away from the ad, make sure it’s important information!
Maintain a very high quality
Your adverts need to be of the highest quality affordable. The more money you can spend, the better your adverts should look – in terms of quality. Ideally, you’ll need to invest in outside help to create your ads. This could mean hiring a video production team, getting a graphic designer on-board, and so on. Creating ads by yourself might save money, but it also means your adverts will be low-quality pieces of content. You can tell when a professional has created an advert, and it helps to improve your business reputation. It makes you look legitimate, and the quality can attract people’s attention.
Publish it in the right places
Publishing your adverts is, ultimately, the key to their success. If your ads are shown in the wrong places, to the wrong people, they’ll be useless. So, do your research and discover the most effective places to publish your adverts based on your target market.
Now, you can create powerful adverts that reel in new customers. As your business gets bigger, you have less of a reliance on advertising. You establish yourself as a business people can trust, so your brand authority and experience draws people in for you. In the beginning, you really need to focus on spreading the word to as many people as possible!
Starting a business isn’t the simplest task, but that doesn’t mean that you shouldn’t give it a shot if you feel you have an idea! A lot of people are discouraged by the idea that it might fail without going anywhere, and it’s normal to worry about that, but there’s a lot you can do to make sure that you don’t fall flat! You need to know what you’re going to need for things to start smoothly, and you need to make sure you’re prepared for any mishaps along the way!
Finding your budget
Starting a business is something you need to be prepared to invest in, so this is a good time to start considering what you’re willing to put towards it. When budgeting you should be trying to think of how much everything is going to cost you; your materials needed, any services that you need to pay for, any tools or equipment. Expenses add up after a while, and getting caught out without the funds in your time of need can set you back. If you don’t have a big budget, you should be planning for a smaller startup and that way you can manage your expectations a lot easier.
If you’re planning to sell products online, the prices of stock may vary, depending on whether you’re able to find a good supplier. Searching around online can help you find the right supplier for you, whether you’re looking to buy cheaper items in bulk, like these wholesale stockings, or more expensive items to sell at a higher price. Doing your research is a must, even if you have the finances to cover it all – it’s time to be smart with your money!
Not everyone has experience in starting up a business, and it can be hard to do if you don’t already have the know-how, but that shouldn’t stop you; it just means that you should be keeping a closer eye on what you expect. Make sure you’re setting yourself realistic and achievable goals, and be careful not to strive for something you can’t reach, else you may find yourself at a loss! Taking things the slow and safe route is best in some cases, avoiding risks when you’re not ready for them.
Setting realistic goals is important, but knowing what you’re capable of is also vital for your business. A lot of the time, businesses have to delegate their work to other businesses when the workload is either too much or is not in their expertise. Outsourcing some of your work processes is going to be a must if you’re not yet in need or able to afford the equipment or the manpower that it’s going to take to run your business. Often, this will be the handling of deliveries or manufacturing of products.
As long as you’re prepared mentally and financially prepared, you have what it takes to have a smooth and successful start with your business. Don’t always expect things to go the way you want them to, but be ready to correct and work around it.
If you’re into beauty and business, the time will eventually come when you consider starting a personal care brand.
The great thing about this sector is that there are so many success stories. Dozens of brands have managed to carve out niches for themselves, appealing to consumers looking for certain types of products. Product differentiation occurs on practically every level, from the way they smell to the chemicals in their formulations.
However, if you’re planning on setting up a personal care business, there are some basic rules you’ll need to follow.
Get The Legal Go-Ahead First
Personal care products, as you might expect, are regulated because they come into intimate contact with people’s bodies. For that reason, you’ll need to get the legal go-ahead first.
Be sure to check out the Good Manufacturing Practice Guidelines and Inspections Checklist if you’re operating from any western country. You need to make sure that your manufacturing space (or one that you hire) meets these minimum requirements.
Find A Niche Appeal
If you’re planning on launching a personal care brand, you’ll also need to develop a niche appeal. If you don’t, there won’t be any reason for customers to switch from their existing brands to try yours.
This part of the process is the most challenging. There are already so many brands in the market appealing to different groups, it can be hard to find a new avenue. There’s no set formula here – you’ll just need to be creative and come up with something unique.
Be Sure To Secure Quality Suppliers
Personal care products require both manufacturers and suppliers to supply the raw ingredients to the factory. You’ll need chemicals like acetone, sodium lauryl sulfate and botanicals.
Getting these in large quantities and delivered in the quantities you need requires careful planning and good relationships. Before you begin selling to the public, create a supplier management strategy, and don’t be afraid to use backups.
Most new brands don’t introduce a massive range of new products all at once. Instead, they focus on promoting a “hero” product and then supporting it using slight variation products. For instance, toothpaste brands will usually launch an “original” version of the product and then support it with a “sensitive” counterpart.
In 2021, people looking to set up businesses in the personal care sector can benefit from numerous guide books. These present a formula for how you can win business and brand your products.
Market Products Vigorously
Speaking of branding, marketing is essential in the personal care sector. You need to create advertising materials that make it clear how your products are different from the competition. Ideally, focus on your unique selling point and talk about why your solution is unique in the marketplace. If you think you’ll struggle to shift units, send out free samples in the post and offer them in-store.
The use of umbrella companies is definitely on the rise. More and more contractors are turning to this option as they recognise the many benefits that can be gained. The use of an umbrella company for contractors means less hassle, less paperwork and less confusion. Read on to discover the top five benefits that can be gained via going down this route…
Ease of use
One of the main pulling points regarding umbrella companies is the fact that they are easy to use. The only thing you need to do is fill out a timesheet and a list of your expenses. You will then submit these whilst the company does all of the hard work for you. All you need to do is wait until you are paid. You certainly won’t find a process easier or more straightforward than this one; that is for sure. This also aptly displays how the amount of paperwork you need to do is diminished dramatically. You only have to worry about the timesheet and expenses – nothing else. If you hire other contractors, the company can also assist with payroll. Outsourced payroll takes the weight off your shoulders.
No risk of spending the money you owe for tax
One of the major issues associated with sorting out your own tax is the fact that you end up spending it rather than saving it. Paying tax on a yearly basis can be troublesome for many. The tax seems so far into the distance that people don’t see the necessity to save and thus when the time comes they find themselves in a sticky situation. This does not happen with umbrella companies because the tax will be moved prior to you receiving your money.
A great solution for those contracting on a short term basis
Not everybody operating as a contractor sees it is a long term solution. Some people may want to simply try it out. There are others who become a contractor whilst in between jobs and so if a position became available they would take it. Umbrella companies are especially beneficial for these people as minimum effort is required.
Everything stays above the law
One of the main issues of doing things alone is that people are not always fully aware of the legislation in place. Because of this, people often end up disobeying the regulations provided without even realising they are doing it. There is absolutely no chance of this happening if you use an umbrella company. After all, these businesses take care of all this for you.
You don’t have to worry about tax or any paperwork. Instead, you can focus on the core services you provide and what makes you generate money. As a result, your efficiency will improve and so will your potential for creating higher levels of profit.
There is definitely a lot to be gained by utilising an umbrella company. Nonetheless, you need to make sure you choose the business wisely. Opt for a company who charges a set rate regardless i.e. someone who does not increase costs the more you earn. Furthermore, be certain that they have achieved a credible reputation in the industry as well.
It isn’t easy to earn money from blogging, that much is clear, however, if you know what is possible and you implement a variety of strategies, not just one or the other; the chances of earning a reasonable income are actually quite high. In this article we dive into some of the best ways to monetize your blog this year and bring in some money for your writing efforts.
Affiliate marketing is the practice of partnering with an online business or retailer, such as hotel bathrobes. If your blog has a sufficient number of followers you might successfully apply to several affiliate partner programs depending on your niche. It will be your job to promote certain products on your blog that link through to the affiliate partner. If the user makes a purchase your will receive a commission.
This is probably the best and most profitable way to earn money from your blog. It doesn’t require any specialist knowledge and you can earn money from sales without the need to ship them or stock them. Before being accepted to an affiliate program, however, you will need to have a sufficient following, so get blogging. Finally, it’s important to note that the more expensive a product is the more commission you will make, so choose your partner wisely.
Advertising is the way most businesses and individuals earn money from the Internet and you can too, if you have a blog with a reasonable following. The way it works is you sell some space on your blog for advertising and Google Ads sets you up with company ads relevant to your niche. Like affiliate marketing, this can be a good way of generating some passive income. But it isn’t as lucrative as affiliate marketing.
There are, however, certain criteria that needs to be fulfilled for selling ad space, similar to affiliate marketing. You will first need to have a good niche. Something like recipes, home businesses, fashion, or news work well. Ideally advertisers will be looking for high traffic niches. You will also need to have a good number of followers and be able to offer prominent ad space on your blog. If you think you tick these boxes you can easily monetize your blog.
After you have blogged in your niche for a while you will have built up some expertise and authority in your niche area. This not only strengthens the quality of your blog posts, it also offers further opportunities to earn money. You probably have several topics you blog about often that could be consolidated into an ebook. If you do this you should consider holding some valuable features back to include as USPs.
Writing an associated ebook for your blog is an excellent idea for promoting your blog and monetizing it. An ebook can be a hub for your blog containing the best information you have on a range of topics. Like blog posts, ebooks can also be creatively extended to make use of your knowledge under different headlines. When you have written your ebook, publish it and market it extensively on social media and with guest blog posts.
The Internet is changing as we move into the new year, the trends over the last twelve months have been in favor of more video and interactive content, which makes you think about what additional content you could add to your blog. A podcast is one such medium that not only provides value to your audience but can increase your visibility online and earn you money simultaneously.
By the time you start thinking about a podcast your blog will have a dedicated following interested in what you have to say. Moreover, you will have a strong knowledge of your subject and be able to talk informatively about it. It goes without saying you will also have to be entertaining and compelling, something that should come naturally to you as a blogger. A podcast may not earn you money directly but it will increase your traffic and support your SEO.
Once you have explored the ideas above for monetizing your blog the final thing you can offer is your services either through an online workshop or as a consultant. This is potentially an excellent earner for both active and passive income. Of course, as a mom, you may not have time to undertake this work extensively but it’s worth considering.
Brainstorm your niche and think of ways you can offer value to people through an online course or consultation. You might have useful knowledge on how to monetize your online presence, how to create good SEO, or how to write for an online audience. These are skills many people are looking for these days and are willing to pay for your experienced guidance.
Designing new products is a stressful process. How do you recreate the success of your last product? What do the customers really want out of this new product? Business owners spend endless hours in meetings with their design team trying to answer these questions when they could just ask the customer.
The easiest way to make sure that you have a winning product is to include the customers in the design process and listen to their feedback. If you ask them what they want and then deliver it, you’re far more likely to see good sales from day one. But if you keep trying to guess what people want without asking them, there’s a strong chance that you will get it wrong and the product will be a flop.
These are some of the best ways to include your customers in the design process for new products.
Check Reviews Of Existing Products
Reviews of your existing products are the best place to start when trying to come up with new ideas. You need to identify what was good about your old products and where you could have improved. So, go through as many reviews as possible and take notes on the things that people bring up often. This should give you a pretty clear idea of what makes your product special, so you can emulate this in new products. If you don’t have that many customer reviews, you should focus on an email campaign to encourage people to leave more feedback before you do anything else.
Ask Your Brand Community
The people that share common ground based on their mutual love for your brand are your brand community, and these are the people you should ask for advice. But before you can benefit from their expertise, you need to focus on fostering a community in the first place. Read a guide to selecting a community platform and set up your own forum where customers can meet and discuss your products. These conversations will be a goldmine of information and you can interact directly with your community to ask them what they want from your next product. Don’t forget to use social media platforms to connect with people as well.
Get People To Test Prototypes
When you have a product idea and you are in the prototype stage, testing is incredibly important. Input from people that have never used your products is still valuable, but you should also get advice from existing customers. There are a few different ways that you can do this but trade shows are one of the easiest places to find testers. Take some early prototypes along with you and reach out to people that are already familiar with your brand. If you advertise on social media and your community platforms, letting people know that they can try an exclusive new prototype, you should get plenty of interest.
When you think about it, it seems crazy to design products without involving the customer. These are the best ways to get their insights and create a product that you know they will love.
Best Home-Based Jobs for Mothers and Mothers-to-Be in 2021
This trying year has forced us all to look at your lives whether professionally or socially differently. Since most of 2020, we were forced to stay at home; home took on a whole new meaning. Perhaps you made adjustments to your home’s layout needing to work for home, setting up an online learning space for your kids, and working out at home. In 2021, the trend to work from home will continue with the rollout of vaccines and returning to a more normal society and economy. If you are looking to continue working from home, there are some home-based jobs that are ideal for mothers and mothers-to-be in 2021. Read the suggestions below to see if they are a good fit for you and your family.
Freelance Writing and Blogging
If you are gifted with creative writing, perhaps freelance writing and/or blogging would be a great New Year career. However, it takes a while to get started. Freelance writers need to have a strong portfolio of previous work to showcase skills, types of writing expertise, and the like. Although you can pitch yourself to magazines and publications, there is more consistent writing work creating content for businesses. You can find various freelance writing work portals online.
Blogging also requires being a great wordsmith; however, you also have to have some foundation before you even start writing. First, you must set up a website. Secondly, you need to populate that site with niche graphics and content. Thirdly, you need to create blog posts that are informative, educational, and to make money ads. These can be affiliate links, sponsored posts, or GoogleAds.
Handmade Jewelry or Home Decor
If you are artsy and enjoy making crafty things with your hands, perhaps opening your own store on Etsy is perfect for you. Have you made earrings for yourself and received many compliments? Perhaps you made your own holiday ornaments for gifts this year AND they were a hit. 2021 is the year to set up your Etsy shop. Before you start, you may want to hear from other home-based mothers that have done the same.
As a mother, you are a natural logistical genius. You make sense of multiple schedules, appointments, play-dates, and more. Use those organizational skills to make money from your home in 2021. Although you may think that working from home means you won’t be travelling, you may be organizing meetings and sales calls for global clients. In this day and age, every business needs a professional telephone translation service. You may need to put together a telephone call between two business branches one in Brazil and the other in th Ukraine. Don’t waste your boss’ time with a bad translation.
Working from home allows you to reduce your commute time, be available for your family, and at times multi-task (ex. work while the crockpot is cooking dinner or while the washing machine is doing the laundry). If you are looking for a job that gives you that flexibility plus some money in your bank account, these three paths can do that for you. However, remember that you need a specific skill set for each. Whether you are gifted with words, the arts, or the mastery of a calendar and spreadsheets, there is a home-based job for you in 2021. The world’s your oyster. Happy job hunting!
As a solo business owner, you’ve got a lot of responsibilities that most businesses would likely be spread across entire departments and many employees. When you own a business, and you’re the only employee, that can make life very hectic and difficult to manage. Your books are something that still need to be handled correctly in order to do your taxes properly and to budget for the year ahead. Here are some tips for handling your books as a solo business owner.
Keep Hold Of Your Receipts
Firstly, make sure that you’re keeping hold of all of your receipts because, as a business, there will be things that you can claim against when it comes to your tax return. It’s worth reading up on what these are so that you’re collecting all the right receipts. If you’re in doubt, then just keep on to them all until it comes to doing your taxes. Keeping your receipts is certainly going to help so make sure you’ve got a folder or some type of filing system that is going to keep them all in place. That way, if you ever get challenged by the governing body that taxes you in your country, you can have the receipts available for however far back they need them.
Look At What Benefits You Have
There are many benefits to owning a business, and it’s worth considering what benefits your business will bring when it comes to taxes. There are certain tax benefits but also added benefits that exist for those who are running a business and it may be worth exploring what these are. It’s better to be in the know so that if you need to, it’s something you can claim on to help save money and to keep more of your profit. As a business, the more money you make, the more you’re able to expand into something bigger and better.
Seek Professional Advice
As a solo business owner, you only have the information and knowledge that you have personally when it comes to navigating your business financially. There is a lot of information out there and sometimes it’s worth reaching out to those professionally who are able to provide you with all the information you need to get the most out of your taxes. Business tax advice is available and worth paying for when it comes to running the business alone.
Have A Tax Savings Account
A tax savings account is good to have because it separates your profit and any additional income you’re making as a business or individual. Taxes are something we all need to pay and they cannot be avoided. So if you’re trying to save yourself some money, then it’s important to get yourself a separate account where you can put away your taxes where needed. Handling your taxes alone can be tough so having this can make sure you have the money you need to cover the bill.
Use these tips to get the most out of your business and to not get stung by taxes.
Based on the stories that have been shared on Mumpreneur Inspiration we’ve compiled a list of business ideas for Mums. These have been inspired by the stories shared on Mumpreneurs Inspiration somyou know they can really work for Mums.
The 25 HomE Business ideas for Mums
Selling things on the Internet – If you’ve got some space for storage then selling on the Internet could be an option for you. The promotion can be done in your own time and little ones usually quite enjoy a trip to the post office. Even if you don’t want to develop your own website their are plenty of third party sites you can sell through such as eBay and Etsy.
Best for: Mums with storage space who need complete flexibility Worst for: Mums without customer service experience
Virtual assistant – If you have great administration skills and are good with technology you could offer your skills as a virtual assistant, helping other business owners with their day to day tasks. You can generally work in your own time as long as things are done by the deadline.
Best for: Mums who are organised and good at working to a deadline
Worst from: Mums who find admin tasks dull and repetitive
Creating and selling information products – If you are knowledgable about something you could consider creating information products such as online courses, ebooks or even a blog to share that knowledge. Once the products are created you can focus your time on marketing so this can be a great home based business for Mums.
Best for: Mums who are knowledgeable about a particular topic
Worst for: Mums who don’t have the best IT skills
Face to face coaching – Some types of coaching work better in the real world but can still be scheduled round family life. You may already have skills that you can coach such as fitness, parenting or counselling or you could train in one of these areas. You could either run this as a home based business if you have a home office or hire space at a local business centre for the actual consulting.
Best for: Mums who have access to some space to carry out the coaching
Worst for: Mums who have small children with them full time
Antenatal classes – Some woman are inspired to join this industry through a good birth experience and some by a bad experience. Whichever is true for you, if you’re passionate about woman’s experience of birth this could suit you but you will need some childcare.
Best for: Mums with a passion for supporting new Mums
Worst for: Mums who don’t have great empathy
Childminder – Probably the only job where you can have your children with you all the time while you do it. Everyone in your household will need to have a background check and you’ll need to do some basic training. The government is keen to increase the availability of childcare so there is lots of support available.
Best for: Mums with a decent sized home and don’t mind some red tape
Worst for: Mums who don’t enjoy looking after children
Baking – Becoming a cake maker or decorator is something that appeals to lots of women. If you’ve got the skills to create something really beautiful then you can make some money. You’ll have to be very well organised to fit it around small children. You’ll also need to keep your kitchen very clean to meet the health and safety requirements.
Best for: Mums who have a good kitchen space and like to keep it clean
Worst for: Mums who don’t have time to keep on top of the cleaning
Graphic/website design – If you have design skills these can allow you to work around your family as you can design for other people in your own time while little ones are asleep or at school. It’s a busy marketplace but if you can develop a good reputation in your niche then you can be successful.
Best for: Mums who either have or are willing to learn design skills
Worst for: Mums who don’t like their creativity to be directed by someone else
Book keeping – Accountancy and book keeping can work well around a children but you’ll need to already have the skills and qualifications as it’s difficult to get qualified without a period of working for someone else.
Best for: Mums who enjoy attention to detail
Worst for: Mums who don’t already have qualifications in the area
Baby and toddler classes – Massage, music, gymnastics, dance, babies and toddlers can do it all these days! These can combine well with having children, some people take their children along to the classes but it is easier if you have enough childcare to cover class times, then admin, lesson planning and marketing can be fitted in elsewhere.
Best for: Mums who are comfortable standing up in front of the group
Worst for: Mums who don’t enjoy small children
After school classes – If you prefer older children and have a skill you could teach them then you could run after school classes, karate, music, swimming and dance are all popular things for children to take part in after school.
Best for: Mums with a skill to teach
Worst for: Mums with no childcare
Fitness classes – This could be standard adult classes, a buggy fit style of class or a class for Mums and babies to do together. If you’re interested in fitness you could train as an instructor even if you don’t already have the skills.
Best for: Mums with a passion for fitness
Worst for: Mums who,wouldn’t be comfortable with teaching
Nanny – There is much less regulation for Nannies than for childminders and full time Nannies are often employees of the parents whose children they look after however some Nannies work on a self employed basis but in their clients Homes.
Best for: Mums who would enjoy a long term relationship with their clients
Worst for: Mums who don’t want to work in someone else’s home
Beauty therapist/hairdresser – These jobs can be done from home or on a mobile basis, while you couldn’t really have your children with you it’s possible to book appointments for times that you have childcare.
Best for: Mums who have some help with childcare, even just at the weekends or in the evenings
Worst for: Mums who don’t have a qualification in the area or the willingness to get one
Selling by subscription – Subscription boxes where people sign up to receive something each month, great because there is automatically repeat business and can be promoted online and via social media in your own time.
Best for: Mums with a great product idea
Worst for: Mums who get easily bored
Pet Sitting – If you love animals then pet sitting could be a great home based business for you. You look after other people’s pets in your own home, usually for a few weeks while they are on holiday but sometimes for longer.
Best for: Mums who like animals Worst for: Mums who like things clean and tidy
Making and Selling Jams and Chutney – While you’ll need to have your kitchen approved by the local council and follow strict hygiene rule, if you have a talent for cooking you can turn it into a business.
Best for: Mums who love being in the kitchen Worst for: Mums who don’t like cleaning
Social Media Manager – If you love social media there are companies who will pay you to run their accounts for them, you’ll need a good knowledge of the platforms and be able to follow their style guidelines.
Best for: Mums who enjoy being online Worst for: Mums who find social media addictive
Want a varied career, where you get to support fascinating people, and be a motivating force for change? Well, then setting up a coaching business may be just the opportunity you are looking for. Of course, there are a few things you’ll need to work through before you begin. Keep reading to find out what they are.
Find your why
Before you start seeing clients, you need to define the ‘why’ of your business. That is the reason you are choosing to go into coaching, and the values you can express by doing this job.
For example, you may choose coaching because you want to help people maximize their potential. The values that may be associated with this could include empathy, encouragement, hard work, and variety.
Indeed, identifying your ‘why’ is vital when starting up your own business because there will be rough days. Days where you think of throwing in the towel! Fortunately, your whys should get you through, and ultimately lead you not only to outward success but a real sense of life satisfaction as well.
Find your niche
Next, it’s time to find your niche. Although, this step is more of a process than an end goal. After all, in coaching, you will come across different kinds of people all the time, and so will be constantly refining the niche in which you operate.
To help you with this process, it’s a good idea to think about the people that you enjoy helping the most. Also, consider the unique benefits you offer them, what can they get from you that no one else can offer. In fact by defining these things you can much better direct your business to clients that are a good match and that you will enjoy working with.
Once you have an idea of the type of clients you want to work with, you can begin marketing your coaching business. Of course, there is a whole range of ways that you can spread the word about the services that you are offering.
Many coaches begin their marketing with a website and then build things up from there. Add a blog to drive traffic and offer valuable insights into the coaching process. Getting visitors to sign up for newsletters is a smart move too as it will allow you to build a database to which you can market constantly. Just be sure to choose the best ways to reach the people that you have defined and your targeted demographic.
Networking is a valuable part of running a coaching business. In fact, for many coaches, it can be seen as part of their marketing strategy. Networking is particularly valuable for two reasons. The first is that it can help form connections that can lead to clients, while the second is connections that can help your clients achieve their goals. With that in mind, it is important to embrace networking in both its online and offline forms.
To network successfully there are a few bases that you need to cover. The first is to make sure you have the basics in place such as a professional-looking business card, an item you can use a bespoke printing company to help you with. You may even wish to use such a company to get some brochures printed up to give to clients, something that can be a great way of pitching and making connections in this post- covid era as it allows you to make a connection without having to be face to face.
Also when it comes to networking, it’s important to recognize that there is a transactional nature to the process. Not that people pay each other for referrals or introductions per se, but that for someone to become a valued connection, one that you can ask something of, you need to do something of value for them first. What that means is forming a useful network is more than just being in contact with people. It’s also about offering them something of value such as advice, assistance, or a contact of your own, before expecting them to help you.
Set your prices
Finally, before you launch your business be sure that you have a clear price list. Unfortunately, money can be a sticky issue for coaches, but getting your pricing right is vital to the success of your business. The best approach here is to think in terms of value rather than an hourly rate.
What that means is you charge clients for the value you can provide to them concerning meeting their goals. Indeed, by charging in this way you will find yourself free to offer a range of services and choose the projects that resonate most with your values.