Home Business Ideas for Mums

With childcare costs as high as they are working in the home is an appealing option for many mums. Unfortunately there are a lot of unscrupulous people promising unrealistically high earnings for home working jobs. To help you find an opportunity that really can earn you money from home we’ve put together 5 home business ideas for mums. These aren’t get rich quick ideas and all will take time to establish but, with hard work, can create an income.

E-commerce

If there’s a product you’re passionate about then selling online could be for you. If you’re fairly good with a computer then there are plenty of packages that will help you to build an e-commerce site. You couldn’t also consider selling through another platform. eBay is a popular choice as is Amazon. If you’re selling something you’ve created yourself then Etsy can work well. Just bear in mind that all of these sites will charge you a fee for using them, usually a percentage of sales. If you plan to hold stock you’ll need some storage space, either at home or through a company. Alternatively you could look at drop shipping, where you take the orders and pass them on to another company to ship. Read about Mums who run e-commerce businesses.

Bespoke items

Bespoke items are one of the few things that small businesses can often do better than large ones. There are hundreds of items that can be personalised for buyers for example clothing, food items, gifts, stationery or furniture. Just be prepared to spend as much time Marketing the business as you do on the creative process. Check out our stories from mums who’s create bespoke items.

Blogging

Of all our home business ideas for mums this one will probably take the longest to build in to a profitable business. However if you enjoy writing it may be one of the most fulfilling. Bloggers make there money from advertising on their blogs. In some cases they will be given a product as payment for reviewing it, in others they will be paid either to write a post about something or to publish a post written by someone else. They also sometimes sell display advertising on the blog and run affiliate programs like Google Adsense. Read blogger KatyKicker’s story for inspiration or check out this fab course on how to get started as a blogger.

Information products

Information products describes a range of products, usually online, that provide the purchaser with information they need. The products might be ebooks, courses or access to a library of resources via a subscription payment. The hard work is in creating the products, once that’s done, the focus is on marketing them. This way you can continue to make money from them long after the initial hard work is finished.  Have a look at our information product stories to find out more.

Virtual assistant

If you have excellent admin skills then you could put them to use to creat an income. Many small business owners prefer to focus on the core elements of their business and outsource the admin to someone else. This creates opportunities for people whose forte is admin. You’ll need a decent laptop and good broadband speed to make it work. Networking skills to help you find your clients. To the stories from Mums who have become VAs have a look at our business to business stories.

Other home business ideas for mums

We’re tried to stick here to home business ideas for mums that are fairly accessible to everyone but if you have a particular skill set you may well be able to make use of it at home. You may be knowledgable about something that you could teach. You could either do it by inviting clients to your home or via the internet. If you’re a coach or counsellor you could offer your services via Skype. Perhaps you could do something you’ve done before but on a freelance basis. Whatever home business idea you choose to go for, make sure that you meet the legal requirements by getting insured and informing the council, landlord or mortgage company if necessary.

Want to start a business but not sure which one is right for you? Check out our course “Business for Mums: Finding the Right Idea for You

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Home business ideas for mums

Spring Giveaway – Win an Amazing Beauty Bundle

Spring has finally sprung after what must have been the longer winter in history. As we emerge from our lockdown hibernation it’s time to get ready for being seen in public again. Business for me has been split during lockdown. My baby and children’s nearly new sales have been stopped entirely since February last year and it will still be a while before they are running again. My distance learning tutoring however had been super busy with everyone looking for things to do at home. I’m actually looking forward to a bit of a break now that people can get out and about again.

To make facing the world again bit easier we’ve got an amazing spring beauty bundle to giveaway. It’s arranged by a group of amazing UK bloggers (you can check them out below) and the winner gets loads of amazing beauty products to get them set for spring. Just scroll to the bottom of the post and you can enter via Rafflecopter.

The bloggers taking part

Please show your support for the bloggers taking part by visiting their blogs. They are:

Peggy May | Becca Blogs It Out | Life In A Breakdown | Earn Money Do Good | Unique Young Mum | My Tunbridge Wells | Travel Bugs | Mrs Pinch | Discover Kent | Monethalia | Best Things To Do In Cambridge | Koody | Spilling Life Tea | The Mini Millionaire | Real Girls Wobble | Looking After Your Pennies | The Money Making Mum | Business For Mums | Alice In Sheffield | Chilling With Lucas | Fizzy Peaches | Two Hearts One Roof | Catch Up With Claire | Home In The Pastures | The Sporting Blog | Lipgloss And Curves | The Financial Wilderness | My Balancing Act | Lake District Offers | Discount Days Out | My Random MusingsMind Over Money Matters | Savvy Dad | Reducued Grub | Skilled Finances | Live The Easy Life | Gift Guides UK | Jenny In Neverland | Mum On A Budget | Testing Time Blog | Pretty Core | Thrifty Husband | Pounds And Sense | Wot A Woman Diary | Rhian Westbury | Stapos Thrifty Life Hacks | Bossy Girl | On The Soap Box | Five From The Swich | Be Happy Be You | Just Average Jen | The Geordie Grandma | Finding The Edge | A Thrifty Gamer | Dad Fat Diary | Book Fail | Awesome Scope

The prize

One lucky winner will receive a health and beauty bundle.

Included in this bundle is:

  • La Roche-Posay Effaclar Duo+ Blemish treatment 40ml
  • Marc Jacobs Perfect 50ml
  • Glo32 Teeth Whitening System
  • CYO Makeup Bag Top Up Bundle
  • Olay Regenerist Luminous Anti-Ageing Brightening And Protecting Face Cream SPF20 50ml
  • Footner exfoliating socks
  • Liz Earle Cleanse and Polish 50ml
  • Champney’s Calm Reed Riffuser
  • Champney’s Slumber Body Butter 300ml
  • Maybelline Sky High Mascara x 2 (Black; Waterproof)
  • EcoTools – Daily Essentials Total Face Brush set
  • L’Oreal Paris Men Expert Get Better With Age Anti-Ageing Duo Giftset for him
  • Too Faced Hangover Wash Away the Day Cleanser 125ml
  • La Roche-Posay Anthelios Ultra-Light Invisible Fluid Sun Cream SPF50 50ml
  • Champney’s Weekend Treat Gift Set

Terms and Conditions

1. There is one top prize of beauty bundle
2. There are no runner up prizes
3. Open to UK residents aged 18 and over, excluding all bloggers involved with running the giveaway
4. Closing date for entries is midnight on 30.04.21
5. The same Rafflecopter widget appears on all the blogs involved, but you only need to enter on one blog
6. Entrants must log in to the Rafflecopter widget, and complete one or more of the tasks – each completed task earns one entry in the prize draw
7. Tweeting about the giveaway via the Rafflecopter widget will earn five bonus entries into the prize draw.
8. 1 winner will be chosen at random.
9. The winner will be informed by email within 7 days of the closing date and will need to respond within 28 days with their delivery address, or a replacement winner will be chosen.
10. The winners’ names will be published in the Rafflecopter widget (unless the winner objects to this).
11. The prizes will be despatched within 14 days of the winner confirming their address.
12. The promoter is www.MakeMoneyWithoutAJob.com
13. By participating in this prize draw, entrants confirm they have read, understood and agree to be bound by these terms and conditions

This giveaway has been arranged by www.MakeMoneyWithoutAJob.com.

The Giveaway

Complete any or all of the Rafflecopter entry widgets below to enter.

a Rafflecopter giveaway

Best of Luck!

How to Take Your Business Off The Leash

You might have started your business with modest ambitions, but you don’t have to end there. When you’re running a company, the sky’s the limit! However, it’s not as if you’ll naturally end up at the top of the mountain. It’ll be your operations that determine whether you reach your full potential or not. All too often, business owners hold their company back, often in ways that they don’t even realise. If your company is chained, then it can’t soar!

Fortunately, this is something that can be changed. In this blog, we’re going to run through some effective methods for metaphorically taking your business off the leash and helping it to soar. 

 

Invest in Staff

If you’ve got the best employees possible, then you’ll do much better than if you only had low-quality staff. There are various layers to ensuring that your employees can take you to the next level. The first is hiring correctly; do your job descriptions attract high- or low-quality candidates? The second is training. You can have a recruit with plenty of potential, but unless you’re investing in their training and development, then they’ll never be able to deliver their all for your business. 

 

Outsource Tasks

All too often, what happens with small to medium-sized businesses is that staff and the owner end up performing multiple tasks. However, remember that if an employee is spending time trying to figure out how to do a task they were not hired to do, then you’re wasting their talents. Of course, you can’t hire an employee for every task that has to be completed at your company. So why not look at outsourcing certain tasks to a third-party company? You get access to expert marketing, accounting, and HR by giving the work to others. 

 

Improve Your Skills

We talked earlier about investing in your staff’s training. But what about investing in yourself? As the owner, you’ll already have had a lot of skills that allowed you to start the business in the first place. But it’s unlikely that you have all the skills you need. No one does! There’s a lot of value in topping up your weak points. To do this, you’ll first need to discover what your weak points are. Do you struggle with leadership? Do you have communication problems? There are courses that can help to improve these areas and many more. 

 

Aim Higher

It’s all too easy to fall into a comfort zone. Once you’ve gotten the hang of things and everything is running smoothly, it can be tempting to simply stay there. However, there’s a lot of value in pushing your company to be the best that it can be. This is the mindset that drives the leading companies to the very top; they’re not content with where they are. One way to do this is by using the OKR method, which is something that the top companies use. After you’ve received OKR training, you’ll have the tools you need to set goals that push your business to the next level. The thinking goes that if you aim for mars, then even if you don’t get there, you’ll hit the moon. 

 

The Working Environment

There’s more than one way to work. While the traditional 9-5 office routine is the most common, it’s not necessarily the best option. It’ll work well for some companies but may not work for yours. So it’s a good idea to review your operations and find a solution that will push you to deliver your best work. This could involve offering a flexible work schedule or remote working. Basically, you should look at incorporating whatever your employees’ need to work at their best.

 

A Big Mindset

Finally, take a look at the mindset that drives your company. Many of the big companies started out as small, but they didn’t end there. Why? Because they have a big mindset, one that naturally elevates standards and expectations. The small companies that stay small do so because they make decisions on a small scale (unless they want to stay small). Making the shift to thinking bigger isn’t as straightforward as the other tips on this list, but it’s arguably the one that makes the biggest difference. When you have a big mindset, you’ll find that you’re more likely to take chances and make the most of opportunities that you would not have taken had you remained thinking small. 

Take the tips above, and it won’t be long before you see big changes to your operations. 

 

How To Ensure That Your Home Office Is The Ideal Working Environment

So you’ve started working from home and until now you’ve worked from the sofa, the kitchen table, or wherever there’s a free area of space. However, now that your business has begun to progress, you’re wondering about the benefits of creating a home office – aka a dedicated working environment that’s just for you. The question is, of course, how can you go about creating the ideal working environment? 

When it comes to home office design, it’s important to remember that everyone has a different set of needs, so there’s no one-size-fits-all approach. Your home office should be a space that perfectly meets your needs, somewhere that you feel comfortable and content to work within. Wondering how you can create the perfect space? 

Below is a simple guide to some of the ins and outs of home office design and how you can create the most amazing workspace within your home. Read on for everything that you need to know about home office design and inspiration. 

 

Work with the space that you have

When it comes to home office design, it’s important that you’re willing to work with the space that you have in your home. It might be a full room that you can turn into a home office or it might simply be a corner of one; either way aim to work with the space that you have. Don’t let the amount of room you have hold you back, utilise the available space and create the perfect workplace. 

 

Think about comfort

Make sure that when it comes to your home office space that you take comfort into account; after all, you don’t want to be working in a space that doesn’t feel comfortable, do you? Think about the windows in the room and whether they offer enough fresh air flow, as well as thinking about your heating and cooling systems in the space, such as your air con system, for instance. If you’re unsure whether things are working as they should be, contact a 24 Hour AC Repair specialist and have them come and take a look at your system, to ensure that your office space won’t end up being swelteringly hot come summer. 

 

Focus on minimalism

When it comes to making your office space somewhere that you actually want to be and find it easy to work within, it’s important to create a space that makes working easier. The key here is minimalism – working in a space that is cluttered is far more difficult than working in a space that is clear and has a minimalist vibe. Clutter makes working productively far more difficult, which is why creating a minimalist space is such a good idea. It’s fine to have a few things dotted around, such as pot plants, note pads, and other office essentials, just don’t let the space become too cluttered or it will impact your ability to work effectively. 

There you have it, a few simple tips for creating the ideal home office environment. 

How to Make a Good Impression With Your Website

First impressions count for a lot, in virtually all aspects of life, including business. If a potential customer doesn’t have a favourable image of your business when they first encounter it, then they’re unlikely to stick around long enough to see what you have to offer. There’ll be plenty of other companies that they can turn to, after all! In this day and age, it’s more important than ever to have a website that conveys credibility, trust, and an all-around positive customer experience. In this blog, we’ll look at some useful tips that’ll put you on the right track.

 

Get It Professionally Designed

Back in the day, you can realistically get away with having an old website. It was the content that was king, not the design. But that was in the 1990s; today, things are a little different. The standards of website design have risen considerably, so you can no longer get by with a poorly-designed website. While it can be tempting to design your website yourself (since there are free website builders), it’s nearly always best to hire a professional to do the job for you. You’ll pay for it, but think of it as an investment: a beautiful website can give you a small but powerful advantage.

 

Invest in a Copywriter

Nearly everyone can write, sure, but how many people can write well? Not so many. When you’re operating in “the real world,” you can use your voice and charisma to win customers over to your side. In a digital landscape, it’ll be the words on your website that do that. All too often, website owners write the copy themselves, but what they produce can be confusing and full of mistakes. Your customer needs to know what you’re all about, and if the writing is low-quality, then they can’t do that. Invest in a copywriter to remove this problem. Similarly, look to avoid low-quality stock images for your main site; paid photographs look much better.

 

Dependable and Secure

Respectability and trust are more important than ever when it comes to making a positive impression with your site. If a visitor has some doubts, then they won’t stick around — and they certainly won’t enter their credit card details. So make sure that the basics of your website are watertight. Dedicated servers can ensure that your website is always online (nothing looks worse than consistent downtime), while you should also ensure that you have all the latest security certificates too. It’s all about letting your visitors know that you take their digital security seriously. 

 

Ongoing Management

Finally, remember that nothing looks worse than a website that looks like it hasn’t been touched in years. If your website is still active, then let people know. Things like making subtle improvements to the layout, changing the photographs, and posting regular content (in the form of blogs etc.) will let your visitors know that yours is a website that is current. It sounds small, but people are naturally sceptical of websites that seem “dead.” 

 

The Crazy Lengths Some Companies Go To To Attract Top Talent

Attracting top talent is a preoccupation for many companies. Hiring managers gather around tables in darkened rooms, plotting and scheming about how they can acquire the small subset of people who are better than everyone else. 

The reason they do this is the sheer value that highly talented people offer. The best employees aren’t 10 percent better than the next rung down. They’re sometimes 100 percent better, or even 1,000 percent more productive. They have an uncanny ability to get things done. 

In this post, we take a look at some of the insane lengths companies go to to get these  people. It’s quite mad. 

 

Interactive Open Houses

Imagine opening up your company to everyone in the job market and allowing them to come inside for a poke around. 

Madness, right? 

What about your security? Your trade secrets? The privacy of your employees?

Well, in the talent search, none of those factors matter. The rewards are so high.

Open houses are like a job fair where you engage with random people in your local area. You talk about what your company does and then find out whether there are people out there who could help you. Often, you’ll fire up conversations that provide new ideas and employment opportunities you never knew existed. 

 

Reach Out To Previous Employees With New Offers

All top recruitment agencies know that the most talented employees like to circulate. They move between job roles so that they can experience something fresh. 

Mostly, they have no quarrels with their previous employers. It’s just that things got a little stale and they wanted to move on. 

Businesses, however, can look for ways to reignite old flames. Romances only tend to peter out when it becomes same-old, same-old. The same is true of work. So if a star employee has been away for a long time, invite them back with an upgraded position and salary. They’ll often want to return. 

 

Give The Employee The Lead

Imagine just asking somebody to join your organization and then giving them the lead for how they spend their time. 

Again, sounds a little crazy. Most hiring managers want to control the activities of people in their organizations down to the finest detail. 

But that’s not how you should approach talent acquisition. Remember, the whole reason you want these employees in your organization is because they have a knack for creating value, whatever they do. What’s more, they want to be able to direct their activities. So giving them a list of instructions isn’t ideal. 

Giving them the lead is a great way to turn your business into a talent magnet. Top employees don’t want guidance, they want the freedom to explore all avenues. 

 

Be Kinder

 

Lastly, some companies are focusing on kindness as a tool to get people to work for them. 

Think about it: what do most people want from their working environments? Money? Well, that’s part of it. But they also want their days to be enjoyable and full of love. And that’s precisely what an empathetic organization provides.

 

What Can Impact Business Progress?

If this was an ideal world, then your business would simply move from strength to strength. It would be a meteoric rise to the top. Alas, as we’ve seen in recent times, this is not an ideal world. While you’d hope that nothing negative would befall your business, that just can’t be guaranteed; if you run a company for long enough, then you’ll encounter one sort of problem or another. Hopefully, it’ll only be something small that requires minor adjustment, but there can also be more serious problems that can blow a business off course.

In this blog, we’re going to take a look at a handful of things that can impact a company’s process.

 

A Lack of Creativity and Reduced Drive

There’s no avoiding the fact that, as a business owner, you need to always deliver your best work if your company is growing to develop. However, if you’re suffering from a lack of motivation and creativity, then you might find that not only is making progress difficult but that you might be sliding into degrowth. The best way to combat these things, which are typical side effects of burnout, is to practise self-care even when you don’t feel like you need to. It’ll help to keep everything in check and keep stress at a minimum.

 

Recruitment Issues

You can’t run a business all on your own. You can start that way, but once you’re fully up and running, you’ll need additional hands to help you. The problem is that it’s not always as straightforward to find trustworthy, competent employees as we thought it’d be. If you’re looking to fill a somewhat complicated role within your organisation, it’s worthwhile hiring a recruitment agency — you’ll pay for it, but they’ll get the right person. Another option is to outsource the work to a third-party company while you continue your search, so you don’t have to rush things through.

 

Global Conditions

Your business doesn’t exist all on its own. It’s part of a broader network, of which your company is just one piece. As such, what happens in other countries and to other businesses can impact your operations, especially if you rely on suppliers to do your job properly. The impact of economic uncertainty on supply chains is significant, yet often overlooked. If the world — or even an industry — is facing economic difficulties, then you may be impacted, even if you’re operating in a generally “recession-proof” industry. 

 

Shifting Markets

Nothing stays still forever, and especially in the business world, and especially right now, when the rate of change is forever increasing. While you might be the perfect company to meet the needs of the market right now, if the market is shifting, then one day soon, you might find that you’re out of touch with those needs. The best way to get around this is to keep one eye on the future and make changes to your operations before they become essential. It’ll help you to stay ahead of the curve. 

 

Easy Ways To Make Extra Money As A Mum

 

As a mum, it’s likely that you always have something you need to buy. From groceries to new football boots to the latest Disney merchandise – your shopping list will never seem to end – and that’s before you consider everything you want to buy for yourself too! Therefore, you may be on the lookout to find some ways in which you can make extra money. Well, look no further! 

Here are some tips and tricks you can use to supplement your income, meaning that you can finally afford that pair of shoes that have been sitting in your shopping basket for months. 

 

  • Consider launching a home business. In order to do this, you should focus on turning something you love into a company that operates from your dining room – this means that you can spend time with your kids while still earning a bit of money. 

 

  • Find different ways in which you can monetise your side hustle. For example, you could find a way to make your lifestyle blog profitable or begin selling your art online. If you are good at something, there is little sense in doing it for free. 

 

  • If you have a spare room in your home or a second property, consider renting out the space or turning it into an Airbnb. While this can be a great way to earn some extra cash, you also need to ensure you follow all regulations regarding renting out properties. For example, you need to make sure the space follows all health and safety guidelines and will need to get in touch with a supplier of EIRCs, who can conduct electronic safety reports to ensure your property is up to scratch. 

 

  • Attend paid focus groups. This is a great way to ensure that your voice is heard, and you can often earn a little money without putting a lot of effort in. You may even get to try out some free products beforehand. 

 

  • Online surveys are a great way to earn some more income, and again do not require a lot of work from you. Though they won’t cause your bank account to soar, they will provide you with supplementary income, which will make a huge difference over time. 

 

  • Children grow incredibly quickly. A pair of shoes that fits them perfectly one day will seem impossibly small the next. This means that it can feel as though you are always buying them new clothes and having to get rid of them the week after. However, you can take away some of the pressure associated with these purchases by reselling your items after use. For example, you can make a fair amount of cash reselling clothes on sites such as Depop

 

  • Online tutoring is another great way to earn money, and you can often focus on teaching a subject that you love. For example, if you worked in accountancy before becoming a full-time mum, you can help future accounting students by providing online mathematics and data analytics lessons. Focus on a subject that you love – as this will make the experience more fun for all involved. 

 

Getting The Word Out About Your Home Business

A home business is a flexible enterprise, and there are so many ways to put a good idea into practice simply with your home wifi connection. Indeed, a home business is very much a passion project; it’s something you put your all into because you believe in it, and it’s entirely up to you to make a success out of your plans. 

This can often be a daunting thing, and it when it comes to advertising a home business, people can often miss the mark. Your nerves can get the better of you, and since you probably have only yourself to rely on, it can be hard to build up the self confidence required to put your business out there. However, it’s not an impossible thing, and you have a lot of options for getting the word out about your home business. 

Make Yourself Available

Being available is the number one thing for getting the word out, simply because it feeds into good customer service, good reviews, and a general feeling of satisfaction whenever your name is passed around. So, you need to be available as much as possible, as well as be easy to get in touch with. 

Don’t let emails sit for hours. Don’t let the phone go straight to an answering machine. Don’t let those comments go unresponded to. Be present, and make sure if you’re ever away from your computer, you’ve got an instant notification system that lets people know their message has been received, and that you’ll be back soon. 

 

Create Something to Speak for You

If you’re someone who doesn’t quite have the elevator pitch down yet, or you’re someone who can struggle for words in high pressure situations, or you simply don’t have time to go ‘door to door’, create something to speak for you. 

Something physical and hard to ignore, such as a leaflet about your business, is a good way to entice some interest; you can find some more info about that here. You could also use a social media profile for both yourself and customers to refer to, which is incredibly easy to set up, and even using a small and simple business card gives people all the info they need about you! 

 

Have a Clear Online Image

And finally, your online image needs to be clear and concise, and something that’s ultimately nice to look at. A good website design can cause a real stir, and as long as you’ve got a creative idea, a good webmaster will be able to make it a reality! 

People want to be able to navigate web pages easily, and have the short version on your product and service highlighted to them. So, make sure you’ve got some accessible tabs, as well as some key points to immediately jump out to the person on the other side of the screen. 

Your home business needs to get the word out – as long as you’re present, practiced, and presentable, it’ll happen! 

How to Optimize Your SEO in 2021

The world of SEO has changed significantly in the last number of years. It has gone from being co corned with simple Title tags and meta descriptions, to optimizing for voice, microdata, and non-textual content. If you thought SEO was confusing there is more to learn, and it’s becoming increasingly important to get it right if you want to compete in a saturated market. In this article we look at some ways you can better optimize your website in 2021. 

 

VOICE SEARCH

Until now you’ve probably not thought much about optimising for voice search. That’s because, until now, it’s been on the periphery of user search behaviours. However, the technology for voice search has improved significantly. 

With major improvements of Alexa and Google Assistant, voice search is suddenly very workable and beneficial to users. There are some differences to text based SEO, however: the need to achieve a number one status with voice search is critical. 

 

MICRODATA

Microdata are the small snippets and tags you use on your content to help describe it on the search engine results pages. Normally they are optional, but Google and other major search engines are placing more of an emphasis on them in 2021. 

The microdata is a useful way for search engines to identify more relevant content, so if you optimize your microdata better it will enhance your search engine ranking. This year, retail through your content and update its microdata.  

 

NON-TEXTUAL CONTENT

As the Internet has developed a lot of the same content has been produced. While SEO strategies are effective, it becomes harder to compete on certain keywords and using conventional strategies. That’s why some Local SEO businesses diversify their content to create more value. 

Diversifying the content means including infographics and video to compete on certain keywords and hold a users attention for longer. Infographics are great for creating keyword relevance and video is an excellent up and coming SEO tool. 

 

UX SEO

UX SEO stands for User Experience SEO and it’s the strategy to look out for in 2021. The major search engines are starting to prioritise user experience more and more which adds an extra dimension to your SEO considerations. 

It’s thought that an effective user experience on a website can actually increase a company’s revenue by 35%. That’s a huge number for simply adjusting the speed and practicality of your website. Don’t miss out on UX SEO this year. 

 

CORE WEB VITALS

Google and other major search engines are also prioritising core Web vitals in 2021. Come May the search engines will be looking for better loading times, interactivity on web pages, and visual stability. These are all related to user experience. 

You can enhance your core Web vitals by reducing the loading speed of your webpages. Optimize your video content or remove it completely. You can also simplify your website, make buttons clearer and navigation user friendly. If the search engine finds two sets of identical content it will rank the one with better core vitals. 

 

What are Today’s Chief Marketing Methods

 

You can have the most stunning and impressive website in the world, but what is the point if nobody sees it? Having a great site does not merely translate to what you see in front of you. There are many components that come together in order to create the full picture. One of the main areas of consideration is undoubtedly marketing. You need to market your website effectively if you are going to drive traffic to your website and benefit from ROI (return on investment). Thus, keeping that in mind, read on to discover the top marketing methods used by leading website design companies based today…

 

Email marketing

Email marketing is undoubtedly one of the most effective methods used at present. The reason why it works so well is that it presents you with a way of informing and engaging loyal customers. You will be able to provide them with information on your company’s latest news and any fresh services you have added to your range. Moreover, you can entice them to purchase off your website with great offers. “20% off” in the subject line is always a way to get people interested. Nonetheless, email marketing can also be used to attract new customers as well. In order for this form of marketing to be effective, it needs to grab attention instantly – like the headline just mentioned. The email must be formatted so that it is easily readable on all platforms and call to actions must be evident as well. 

 

Video marketing

Video marketing is something that has become very important today, and if you hire a leading SaaS marketing agency, they are bound to focus on putting together some how-to videos and demos to help your business grow. While content is still very much important, and it is something that we will discuss below, videos have a key role to play because they provide information in a format that is a lot easier to digest. This is especially important when it comes to concepts that are difficult to understand, such as how to use a product or the different features an item has. With videos, it is broken down into a simple format that people can really get on board with. Videos are also beneficial marketing tools because they help to convey certain emotions, and so you can make the viewer feel a certain way, whether this is optimistic or giving them a sense of urgency to purchase, for example.

 

SEO (search engine optimisation)

SEO is something we are hearing more and more about in the current day and age. This is the use of various different tactics in order to organically move a website higher up the search engine result pages. After all, if you are not high up on Google pages and alike you may as well not exist. Research shows that users rarely go past the first page. Thus, SEO is imperative. It revolves around the strategic implementation of keywords as well as a successful link building procedure. Tools such as Google Analytics will be used in order to monitor how your campaign is performing.

 

Content marketing

Last on the list is content marketing. This is something that is closely linked with SEO because it incorporates the tactics of SEO within it. Nevertheless, it is something that is worthy of a mention on its own because the face of content marketing has changed dramatically over the past few years. Previously the actual content itself would not matter. Poor quality, unoriginal content and even duplicate articles were found all over the internet. Their effectiveness merely depended on stuffing in as many keywords as possible. This is definitely no longer the case. Google has updated its search algorithm in order to sniff out these websites and rank them lower. Thus, nowadays the natural use of keywords is promoted. Furthermore, content must be unique, creative and engaging. It must serve a purpose. It is designed in order to empower the knowledge of the customer so that they make better purchasing decisions with the aim of buying from you. 

To conclude, there are many different marketing strategies that are used by all types of businesses today. However, one thing you can never afford to do is cut corners when it comes to marketing. Competition is fiercer than it ever has been, so it is up to you to make sure that you put in the effort that is needed to brand your business and get the word out.