Home Business Ideas for Mums

With childcare costs as high as they are working in the home is an appealing option for many mums. Unfortunately there are a lot of unscrupulous people promising unrealistically high earnings for home working jobs. To help you find an opportunity that really can earn you money from home we’ve put together 5 home business ideas for mums. These aren’t get rich quick ideas and all will take time to establish but, with hard work, can create an income.

E-commerce

If there’s a product you’re passionate about then selling online could be for you. If you’re fairly good with a computer then there are plenty of packages that will help you to build an e-commerce site. You couldn’t also consider selling through another platform. eBay is a popular choice as is Amazon. If you’re selling something you’ve created yourself then Etsy can work well. Just bear in mind that all of these sites will charge you a fee for using them, usually a percentage of sales. If you plan to hold stock you’ll need some storage space, either at home or through a company. Alternatively you could look at drop shipping, where you take the orders and pass them on to another company to ship. Read about Mums who run e-commerce businesses.

Bespoke items

Bespoke items are one of the few things that small businesses can often do better than large ones. There are hundreds of items that can be personalised for buyers for example clothing, food items, gifts, stationery or furniture. Just be prepared to spend as much time Marketing the business as you do on the creative process. Check out our stories from mums who’s create bespoke items.

Blogging

Of all our home business ideas for mums this one will probably take the longest to build in to a profitable business. However if you enjoy writing it may be one of the most fulfilling. Bloggers make there money from advertising on their blogs. In some cases they will be given a product as payment for reviewing it, in others they will be paid either to write a post about something or to publish a post written by someone else. They also sometimes sell display advertising on the blog and run affiliate programs like Google Adsense. Read blogger KatyKicker’s story for inspiration or check out this fab course on how to get started as a blogger.

Information products

Information products describes a range of products, usually online, that provide the purchaser with information they need. The products might be ebooks, courses or access to a library of resources via a subscription payment. The hard work is in creating the products, once that’s done, the focus is on marketing them. This way you can continue to make money from them long after the initial hard work is finished.  Have a look at our information product stories to find out more.

Virtual assistant

If you have excellent admin skills then you could put them to use to creat an income. Many small business owners prefer to focus on the core elements of their business and outsource the admin to someone else. This creates opportunities for people whose forte is admin. You’ll need a decent laptop and good broadband speed to make it work. Networking skills to help you find your clients. To the stories from Mums who have become VAs have a look at our business to business stories.

Other home business ideas for mums

We’re tried to stick here to home business ideas for mums that are fairly accessible to everyone but if you have a particular skill set you may well be able to make use of it at home. You may be knowledgable about something that you could teach. You could either do it by inviting clients to your home or via the internet. If you’re a coach or counsellor you could offer your services via Skype. Perhaps you could do something you’ve done before but on a freelance basis. Whatever home business idea you choose to go for, make sure that you meet the legal requirements by getting insured and informing the council, landlord or mortgage company if necessary.

Want to start a business but not sure which one is right for you? Check out our course “Business for Mums: Finding the Right Idea for You

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Home business ideas for mums

Easy Ways To Make Extra Money As A Mum

 

As a mum, it’s likely that you always have something you need to buy. From groceries to new football boots to the latest Disney merchandise – your shopping list will never seem to end – and that’s before you consider everything you want to buy for yourself too! Therefore, you may be on the lookout to find some ways in which you can make extra money. Well, look no further! 

Here are some tips and tricks you can use to supplement your income, meaning that you can finally afford that pair of shoes that have been sitting in your shopping basket for months. 

 

  • Consider launching a home business. In order to do this, you should focus on turning something you love into a company that operates from your dining room – this means that you can spend time with your kids while still earning a bit of money. 

 

  • Find different ways in which you can monetise your side hustle. For example, you could find a way to make your lifestyle blog profitable or begin selling your art online. If you are good at something, there is little sense in doing it for free. 

 

  • If you have a spare room in your home or a second property, consider renting out the space or turning it into an Airbnb. While this can be a great way to earn some extra cash, you also need to ensure you follow all regulations regarding renting out properties. For example, you need to make sure the space follows all health and safety guidelines and will need to get in touch with a supplier of EIRCs, who can conduct electronic safety reports to ensure your property is up to scratch. 

 

  • Attend paid focus groups. This is a great way to ensure that your voice is heard, and you can often earn a little money without putting a lot of effort in. You may even get to try out some free products beforehand. 

 

  • Online surveys are a great way to earn some more income, and again do not require a lot of work from you. Though they won’t cause your bank account to soar, they will provide you with supplementary income, which will make a huge difference over time. 

 

  • Children grow incredibly quickly. A pair of shoes that fits them perfectly one day will seem impossibly small the next. This means that it can feel as though you are always buying them new clothes and having to get rid of them the week after. However, you can take away some of the pressure associated with these purchases by reselling your items after use. For example, you can make a fair amount of cash reselling clothes on sites such as Depop

 

  • Online tutoring is another great way to earn money, and you can often focus on teaching a subject that you love. For example, if you worked in accountancy before becoming a full-time mum, you can help future accounting students by providing online mathematics and data analytics lessons. Focus on a subject that you love – as this will make the experience more fun for all involved. 

 

Getting The Word Out About Your Home Business

A home business is a flexible enterprise, and there are so many ways to put a good idea into practice simply with your home wifi connection. Indeed, a home business is very much a passion project; it’s something you put your all into because you believe in it, and it’s entirely up to you to make a success out of your plans. 

This can often be a daunting thing, and it when it comes to advertising a home business, people can often miss the mark. Your nerves can get the better of you, and since you probably have only yourself to rely on, it can be hard to build up the self confidence required to put your business out there. However, it’s not an impossible thing, and you have a lot of options for getting the word out about your home business. 

Make Yourself Available

Being available is the number one thing for getting the word out, simply because it feeds into good customer service, good reviews, and a general feeling of satisfaction whenever your name is passed around. So, you need to be available as much as possible, as well as be easy to get in touch with. 

Don’t let emails sit for hours. Don’t let the phone go straight to an answering machine. Don’t let those comments go unresponded to. Be present, and make sure if you’re ever away from your computer, you’ve got an instant notification system that lets people know their message has been received, and that you’ll be back soon. 

 

Create Something to Speak for You

If you’re someone who doesn’t quite have the elevator pitch down yet, or you’re someone who can struggle for words in high pressure situations, or you simply don’t have time to go ‘door to door’, create something to speak for you. 

Something physical and hard to ignore, such as a leaflet about your business, is a good way to entice some interest; you can find some more info about that here. You could also use a social media profile for both yourself and customers to refer to, which is incredibly easy to set up, and even using a small and simple business card gives people all the info they need about you! 

 

Have a Clear Online Image

And finally, your online image needs to be clear and concise, and something that’s ultimately nice to look at. A good website design can cause a real stir, and as long as you’ve got a creative idea, a good webmaster will be able to make it a reality! 

People want to be able to navigate web pages easily, and have the short version on your product and service highlighted to them. So, make sure you’ve got some accessible tabs, as well as some key points to immediately jump out to the person on the other side of the screen. 

Your home business needs to get the word out – as long as you’re present, practiced, and presentable, it’ll happen! 

How to Optimize Your SEO in 2021

The world of SEO has changed significantly in the last number of years. It has gone from being co corned with simple Title tags and meta descriptions, to optimizing for voice, microdata, and non-textual content. If you thought SEO was confusing there is more to learn, and it’s becoming increasingly important to get it right if you want to compete in a saturated market. In this article we look at some ways you can better optimize your website in 2021. 

 

VOICE SEARCH

Until now you’ve probably not thought much about optimising for voice search. That’s because, until now, it’s been on the periphery of user search behaviours. However, the technology for voice search has improved significantly. 

With major improvements of Alexa and Google Assistant, voice search is suddenly very workable and beneficial to users. There are some differences to text based SEO, however: the need to achieve a number one status with voice search is critical. 

 

MICRODATA

Microdata are the small snippets and tags you use on your content to help describe it on the search engine results pages. Normally they are optional, but Google and other major search engines are placing more of an emphasis on them in 2021. 

The microdata is a useful way for search engines to identify more relevant content, so if you optimize your microdata better it will enhance your search engine ranking. This year, retail through your content and update its microdata.  

 

NON-TEXTUAL CONTENT

As the Internet has developed a lot of the same content has been produced. While SEO strategies are effective, it becomes harder to compete on certain keywords and using conventional strategies. That’s why some Local SEO businesses diversify their content to create more value. 

Diversifying the content means including infographics and video to compete on certain keywords and hold a users attention for longer. Infographics are great for creating keyword relevance and video is an excellent up and coming SEO tool. 

 

UX SEO

UX SEO stands for User Experience SEO and it’s the strategy to look out for in 2021. The major search engines are starting to prioritise user experience more and more which adds an extra dimension to your SEO considerations. 

It’s thought that an effective user experience on a website can actually increase a company’s revenue by 35%. That’s a huge number for simply adjusting the speed and practicality of your website. Don’t miss out on UX SEO this year. 

 

CORE WEB VITALS

Google and other major search engines are also prioritising core Web vitals in 2021. Come May the search engines will be looking for better loading times, interactivity on web pages, and visual stability. These are all related to user experience. 

You can enhance your core Web vitals by reducing the loading speed of your webpages. Optimize your video content or remove it completely. You can also simplify your website, make buttons clearer and navigation user friendly. If the search engine finds two sets of identical content it will rank the one with better core vitals. 

 

What are Today’s Chief Marketing Methods

 

You can have the most stunning and impressive website in the world, but what is the point if nobody sees it? Having a great site does not merely translate to what you see in front of you. There are many components that come together in order to create the full picture. One of the main areas of consideration is undoubtedly marketing. You need to market your website effectively if you are going to drive traffic to your website and benefit from ROI (return on investment). Thus, keeping that in mind, read on to discover the top marketing methods used by leading website design companies based today…

 

Email marketing

Email marketing is undoubtedly one of the most effective methods used at present. The reason why it works so well is that it presents you with a way of informing and engaging loyal customers. You will be able to provide them with information on your company’s latest news and any fresh services you have added to your range. Moreover, you can entice them to purchase off your website with great offers. “20% off” in the subject line is always a way to get people interested. Nonetheless, email marketing can also be used to attract new customers as well. In order for this form of marketing to be effective, it needs to grab attention instantly – like the headline just mentioned. The email must be formatted so that it is easily readable on all platforms and call to actions must be evident as well. 

 

Video marketing

Video marketing is something that has become very important today, and if you hire a leading SaaS marketing agency, they are bound to focus on putting together some how-to videos and demos to help your business grow. While content is still very much important, and it is something that we will discuss below, videos have a key role to play because they provide information in a format that is a lot easier to digest. This is especially important when it comes to concepts that are difficult to understand, such as how to use a product or the different features an item has. With videos, it is broken down into a simple format that people can really get on board with. Videos are also beneficial marketing tools because they help to convey certain emotions, and so you can make the viewer feel a certain way, whether this is optimistic or giving them a sense of urgency to purchase, for example.

 

SEO (search engine optimisation)

SEO is something we are hearing more and more about in the current day and age. This is the use of various different tactics in order to organically move a website higher up the search engine result pages. After all, if you are not high up on Google pages and alike you may as well not exist. Research shows that users rarely go past the first page. Thus, SEO is imperative. It revolves around the strategic implementation of keywords as well as a successful link building procedure. Tools such as Google Analytics will be used in order to monitor how your campaign is performing.

 

Content marketing

Last on the list is content marketing. This is something that is closely linked with SEO because it incorporates the tactics of SEO within it. Nevertheless, it is something that is worthy of a mention on its own because the face of content marketing has changed dramatically over the past few years. Previously the actual content itself would not matter. Poor quality, unoriginal content and even duplicate articles were found all over the internet. Their effectiveness merely depended on stuffing in as many keywords as possible. This is definitely no longer the case. Google has updated its search algorithm in order to sniff out these websites and rank them lower. Thus, nowadays the natural use of keywords is promoted. Furthermore, content must be unique, creative and engaging. It must serve a purpose. It is designed in order to empower the knowledge of the customer so that they make better purchasing decisions with the aim of buying from you. 

To conclude, there are many different marketing strategies that are used by all types of businesses today. However, one thing you can never afford to do is cut corners when it comes to marketing. Competition is fiercer than it ever has been, so it is up to you to make sure that you put in the effort that is needed to brand your business and get the word out.

 

Methods Of Keeping Your Workplace Safe At All Times

 

As someone with a lot on their plate, you’re going to need to make sure you don’t have extra issues following you around. You’re a mum trying to provide for her family while harboring the worries of the kids pretty much every single day. The idea should be to make sure everything is as perfectly smooth as can be. 

You already have to make sure that the business is running smoothly and you already have lots of constraints bugging you in that regard. The last thing you’ll want is the extra fuss in terms of the safety and security of the business you’re running. That’s why you need to ensure that no other person or obstacle can get in the way of what you’re trying to achieve. 

Fortunately, a premises that is easy to maintain and difficult to break down doesn’t have to be that difficult to create. Whether you have an office to sit in while you build your blog into something huge or whether you have a warehouse with lots of stock, you just have to make sure you take care of a few things. Some may have to be routinely repeated in a systematic way in order to keep things going, and some might just be one-off jobs. So, without further ado, here are some ideas: 

 

Install Appropriate Security Equipment

At the end of the day, there are people out there who want to take advantage of what you have. It’s a harsh world and criminals are prevalent all over. You need to ensure that you have security cameras and alarms on your property so that you can deter bad people from doing what they want while you’re not aware. If they do insist on going through with this kind of thing, then they’ll be caught red-handed. While it may seem like an unnecessary installment at times, security equipment is essential and should be a staple of the properties you own. Think also about lighting the area up a little more so that people can’t take advantage of the dark areas. Bad individuals like operating covertly in the night so that people cannot catch them in the act as significantly. 

 

Keep Everything Neat And Tidy

This sounds like a very basic idea, and that’s because it is. Lots of different workplaces can be tips, though – especially ones that are just starting up. Keeping everything clean and tidy while making sure all items are assembled properly has many different advantages. Obviously, when everything is assembled nicely, then you’ll have less chance of running into accidents or tripping over something. Also, when everything is kept in its place and you have a high degree of organization, valuable items will not be left lying around and there for the taking. Once you grow and your premises becomes more than just a small office space, you might not have the time to clean up each day (or every other day). Hiring a cleaning firm to come in every few days might be a wise thing to do as you’ll be able to keep everything in order while you get on with what you’re good at. 

 

Educate Everyone In The Area  

If everyone knows what they have to do around the workplace, then errors and hazards will be less likely to happen. Of course, if you’re hiring staff, then you’ll want someone who is poised and has all the common sense in the world – everyone has flaws and makes mistakes, though. So, with that said, make sure you let them know everything about the premises. If they know the area well, then they won’t make too many silly mistakes. It’s also good to have regular health and safety training so that they can become more competent overall. Be sure to go through any COVID regulations, too, obviously. 

 

Make Sure You Have Appropriate Emergency Equipment And Useful Tools Around

You never know what might be around the corner – none of us can predict the future. Workplaces should make sure they have things like first aid kits and fire extinguishers just in case a disaster strikes or something goes a little south. If you have these kinds of useful tools around, then it’s going to make everything smoother on the mind as well as practically speaking. Some businesses will install industrial water tanks in case they need water or oxygen masks if they’re in a more hands-on, practical, factory area. Before anything else, the safety and continuity of everyone involved matters. 

 

Use Appropriate Labelling And Signage

While this seems like more of a small, handy point to make, it can actually prevent injuries and accidents. Of course, you know of the likes of wet floor signs and similar things like that, but the right labeling and signs can save lives. You might have heavy equipment stores atop that people may need to be aware of. You may also need to tell visitors and staff members to keep clear of a particular area. Signs warning criminals of wrongdoing may also need to be placed on the premises in order to further deter them from trespassing. 

 

Have Strong, Resilient Fencing And Gating

If you really want to stop people from getting near your premises, then your best bet will be to make sure you’ve laid down some solid gates and fences. If you have a good perimeter, then trespassers will literally have to get past a great obstacle even before facing the challenge of breaking and entering. 

 

Safes And Lockboxes

If someone should ever enter your property with nefarious intent, then keeping everything in a safe will ensure they never get your valuables. Keeping everything stored away in the likes of safes and lockboxes makes all the sense in the world. Not only will some of your most valuable assets and capital be safe, but you’ll have added peace of mind. 

 

Business adverts

The Keys To A Successful Business Advert

 

All businesses rely on advertising, but it’s especially critical for small ones. As a little startup, you need to get some traction to help you take off. People aren’t going to be as aware of you as they are of bigger businesses. So, you’ve got to invest in an advertising campaign to spread the word and increase brand awareness. This can open the door for new customers, with your excellent customer service securing them as lifelong loyalists!

How do you create an advert that works? Here are some key things to work on:

 

Make it reflect your brand

The advert is basically a way of showing your business to others. Therefore, it will only be effective if it reflects your brand. You can’t have an advert that conveys one thing, then a business that’s completely different. It confuses consumers as they’re hooked in by the vibes of the advert, then let down by the complete juxtaposition. So, as you design the advert, keep your brand image in mind!

 

Get straight to the point

A brilliant advert will get to the point and explain exactly what you’re after. It should let everyone know what business it’s advertising, and what you’re providing. This is particularly true of print adverts or ads on websites – they need to be simple and get your message across. You can’t clutter an advert with pointless information as it confuses the consumer. Remember, people won’t pay close attention to adverts – they simply don’t have the time or the attention span. Unless they’re a marketing student, they won’t study the advert and make notes on everything. So, you have to get across all of your main points as simply as possible. If they’re only going to take a few things away from the ad, make sure it’s important information!

 

Maintain a very high quality

Your adverts need to be of the highest quality affordable. The more money you can spend, the better your adverts should look – in terms of quality. Ideally, you’ll need to invest in outside help to create your ads. This could mean hiring a video production team, getting a graphic designer on-board, and so on. Creating ads by yourself might save money, but it also means your adverts will be low-quality pieces of content. You can tell when a professional has created an advert, and it helps to improve your business reputation. It makes you look legitimate, and the quality can attract people’s attention. 

 

Publish it in the right places

Publishing your adverts is, ultimately, the key to their success. If your ads are shown in the wrong places, to the wrong people, they’ll be useless. So, do your research and discover the most effective places to publish your adverts based on your target market. 

Now, you can create powerful adverts that reel in new customers. As your business gets bigger, you have less of a reliance on advertising. You establish yourself as a business people can trust, so your brand authority and experience draws people in for you. In the beginning, you really need to focus on spreading the word to as many people as possible!

Woman working from home in bed on a laptop

4 Tips For A Successful Home Business Start

Starting a business isn’t the simplest task, but that doesn’t mean that you shouldn’t give it a shot if you feel you have an idea! A lot of people are discouraged by the idea that it might fail without going anywhere, and it’s normal to worry about that, but there’s a lot you can do to make sure that you don’t fall flat! You need to know what you’re going to need for things to start smoothly, and you need to make sure you’re prepared for any mishaps along the way!

 

Finding your budget

Starting a business is something you need to be prepared to invest in, so this is a good time to start considering what you’re willing to put towards it. When budgeting you should be trying to think of how much everything is going to cost you; your materials needed, any services that you need to pay for, any tools or equipment. Expenses add up after a while, and getting caught out without the funds in your time of need can set you back. If you don’t have a big budget, you should be planning for a smaller startup and that way you can manage your expectations a lot easier.

 

Research

If you’re planning to sell products online, the prices of stock may vary, depending on whether you’re able to find a good supplier. Searching around online can help you find the right supplier for you, whether you’re looking to buy cheaper items in bulk, like these wholesale stockings, or more expensive items to sell at a higher price. Doing your research is a must, even if you have the finances to cover it all – it’s time to be smart with your money!

 

Being realistic

Not everyone has experience in starting up a business, and it can be hard to do if you don’t already have the know-how, but that shouldn’t stop you; it just means that you should be keeping a closer eye on what you expect. Make sure you’re setting yourself realistic and achievable goals, and be careful not to strive for something you can’t reach, else you may find yourself at a loss! Taking things the slow and safe route is best in some cases, avoiding risks when you’re not ready for them.

 

Outsourcing

Setting realistic goals is important, but knowing what you’re capable of is also vital for your business. A lot of the time, businesses have to delegate their work to other businesses when the workload is either too much or is not in their expertise. Outsourcing some of your work processes is going to be a must if you’re not yet in need or able to afford the equipment or the manpower that it’s going to take to run your business. Often, this will be the handling of deliveries or manufacturing of products.

 

As long as you’re prepared mentally and financially prepared, you have what it takes to have a smooth and successful start with your business. Don’t always expect things to go the way you want them to, but be ready to correct and work around it.

Personal care products

5 Things You Need To Know Before Starting A Personal Care Brand

 

If you’re into beauty and business, the time will eventually come when you consider starting a personal care brand. 

The great thing about this sector is that there are so many success stories. Dozens of brands have managed to carve out niches for themselves, appealing to consumers looking for certain types of products. Product differentiation occurs on practically every level, from the way they smell to the chemicals in their formulations. 

However, if you’re planning on setting up a personal care business, there are some basic rules you’ll need to follow. 

 

Get The Legal Go-Ahead First

Personal care products, as you might expect, are regulated because they come into intimate contact with people’s bodies. For that reason, you’ll need to get the legal go-ahead first. 

Be sure to check out the Good Manufacturing Practice Guidelines and Inspections Checklist if you’re operating from any western country. You need to make sure that your manufacturing space (or one that you hire) meets these minimum requirements. 

 

Find A Niche Appeal

If you’re planning on launching a personal care brand, you’ll also need to develop a niche appeal. If you don’t, there won’t be any reason for customers to switch from their existing brands to try yours. 

This part of the process is the most challenging. There are already so many brands in the market appealing to different groups, it can be hard to find a new avenue. There’s no set formula here – you’ll just need to be creative and come up with something unique. 

 

Be Sure To Secure Quality Suppliers

Personal care products require both manufacturers and suppliers to supply the raw ingredients to the factory. You’ll need chemicals like acetone, sodium lauryl sulfate and botanicals. 

Getting these in large quantities and delivered in the quantities you need requires careful planning and good relationships. Before you begin selling to the public, create a supplier management strategy, and don’t be afraid to use backups. 

 

Learn As Much About The Industry As You Can

When launching a personal care line of products, it pays to learn as much as you can about the industry and how it works.

Most new brands don’t introduce a massive range of new products all at once. Instead, they focus on promoting a “hero” product and then supporting it using slight variation products. For instance, toothpaste brands will usually launch an “original” version of the product and then support it with a “sensitive” counterpart. 

In 2021, people looking to set up businesses in the personal care sector can benefit from numerous guide books. These present a formula for how you can win business and brand your products. 

 

Market Products Vigorously

Speaking of branding, marketing is essential in the personal care sector. You need to create advertising materials that make it clear how your products are different from the competition. Ideally, focus on your unique selling point and talk about why your solution is unique in the marketplace. If you think you’ll struggle to shift units, send out free samples in the post and offer them in-store. 

Why Umbrella Companies Make Sense For Contractors

 

The use of umbrella companies is definitely on the rise. More and more contractors are turning to this option as they recognise the many benefits that can be gained. The use of an umbrella company for contractors means less hassle, less paperwork and less confusion. Read on to discover the top five benefits that can be gained via going down this route…

  • Ease of use

One of the main pulling points regarding umbrella companies is the fact that they are easy to use. The only thing you need to do is fill out a timesheet and a list of your expenses. You will then submit these whilst the company does all of the hard work for you. All you need to do is wait until you are paid. You certainly won’t find a process easier or more straightforward than this one; that is for sure. This also aptly displays how the amount of paperwork you need to do is diminished dramatically. You only have to worry about the timesheet and expenses – nothing else. If you hire other contractors, the company can also assist with payroll. Outsourced payroll takes the weight off your shoulders.

  • No risk of spending the money you owe for tax

One of the major issues associated with sorting out your own tax is the fact that you end up spending it rather than saving it. Paying tax on a yearly basis can be troublesome for many. The tax seems so far into the distance that people don’t see the necessity to save and thus when the time comes they find themselves in a sticky situation. This does not happen with umbrella companies because the tax will be moved prior to you receiving your money. 

  • A great solution for those contracting on a short term basis

Not everybody operating as a contractor sees it is a long term solution. Some people may want to simply try it out. There are others who become a contractor whilst in between jobs and so if a position became available they would take it. Umbrella companies are especially beneficial for these people as minimum effort is required.

  • Everything stays above the law

One of the main issues of doing things alone is that people are not always fully aware of the legislation in place. Because of this, people often end up disobeying the regulations provided without even realising they are doing it. There is absolutely no chance of this happening if you use an umbrella company. After all, these businesses take care of all this for you. 

  • Increases efficiency

You don’t have to worry about tax or any paperwork. Instead, you can focus on the core services you provide and what makes you generate money. As a result, your efficiency will improve and so will your potential for creating higher levels of profit.

There is definitely a lot to be gained by utilising an umbrella company. Nonetheless, you need to make sure you choose the business wisely. Opt for a company who charges a set rate regardless i.e. someone who does not increase costs the more you earn. Furthermore, be certain that they have achieved a credible reputation in the industry as well. 

Protect your business

How to Make Your Blog Profitable

 

It isn’t easy to earn money from blogging, that much is clear, however, if you know what is possible and you implement a variety of strategies, not just one or the other; the chances of earning a reasonable income are actually quite high. In this article we dive into some of the best ways to monetize your blog this year and bring in some money for your writing efforts. 

 

Affiliate Marketing 

Affiliate marketing is the practice of partnering with an online business or retailer, such as hotel bathrobes. If your blog has a sufficient number of followers you might successfully apply to several affiliate partner programs depending on your niche. It will be your job to promote certain products on your blog that link through to the affiliate partner. If the user makes a purchase your will receive a commission.  

This is probably the best and most profitable way to earn money from your blog. It doesn’t require any specialist knowledge and you can earn money from sales without the need to ship them or stock them. Before being accepted to an affiliate program, however, you will need to have a sufficient following, so get blogging. Finally, it’s important to note that the more expensive a product is the more commission you will make, so choose your partner wisely. 

 

Advertising 

Advertising is the way most businesses and individuals earn money from the Internet and you can too, if you have a blog with a reasonable following. The way it works is you sell some space on your blog for advertising and Google Ads sets you up with company ads relevant to your niche. Like affiliate marketing, this can be a good way of generating some passive income. But it isn’t as lucrative as affiliate marketing. 

There are, however, certain criteria that needs to be fulfilled for selling ad space, similar to affiliate marketing. You will first need to have a good niche. Something like recipes, home businesses, fashion, or news work well. Ideally advertisers will be looking for high traffic niches. You will also need to have a good number of followers and be able to offer prominent ad space on your blog. If you think you tick these boxes you can easily monetize your blog. 

 

Ebooks

After you have blogged in your niche for a while you will have built up some expertise and authority in your niche area. This not only strengthens the quality of your blog posts, it also offers further opportunities to earn money. You probably have several topics you blog about often that could be consolidated into an ebook. If you do this you should consider holding some valuable features back to include as USPs. 

Writing an associated ebook for your blog is an excellent idea for promoting your blog and monetizing it. An ebook can be a hub for your blog containing the best information you have on a range of topics. Like blog posts, ebooks can also be creatively extended to make use of your knowledge under different headlines. When you have written your ebook, publish it and market it extensively on social media and with guest blog posts. 

 

Podcasts 

The Internet is changing as we move into the new year, the trends over the last twelve months have been in favor of more video and interactive content, which makes you think about what additional content you could add to your blog. A podcast is one such medium that not only provides value to your audience but can increase your visibility online and earn you money simultaneously. 

By the time you start thinking about a podcast your blog will have a dedicated following interested in what you have to say. Moreover, you will have a strong knowledge of your subject and be able to talk informatively about it. It goes without saying you will also have to be entertaining and compelling, something that should come naturally to you as a blogger. A podcast may not earn you money directly but it will increase your traffic and support your SEO. 

 

Your Services 

Once you have explored the ideas above for monetizing your blog the final thing you can offer is your services either through an online workshop or as a consultant. This is potentially an excellent earner for both active and passive income. Of course, as a mom, you may not have time to undertake this work extensively but it’s worth considering. 

Brainstorm your niche and think of ways you can offer value to people through an online course or consultation. You might have useful knowledge on how to monetize your online presence, how to create good SEO, or how to write for an online audience. These are skills many people are looking for these days and are willing to pay for your experienced guidance.