A strong online presence is a must for any business competing in today’s world. Think about what you do when you need a new product or are on the lookout for a service – chances are that you use a search engine to find what you are looking for. Once you have found the information you require, you will probably then explore further by clicking through to customer testimonials, product reviews, and more. This demonstrates how not having a website, or at least some online presence means that you are missing out on reaching potential customers and building your company’s relationship with your existing customers.
Whether you are launching a new business, or you have a well-established company but want to give your online presence a helping hand, it is never too late to start improving your business’ online presence.
Before you get started, do a little research, read up on search engine optimisation (SEO) and on digital marketing to give yourself some background on the subject. Attending conferences and talks on the subject of marketing such as those provided by the seo experts at Brighton SEO is an ideal way to learn from the professionals.
It is also useful to check out the websites of businesses that you love. Take a look at what these websites have that makes them appeal to you; Is it the written content? How easy is the site to use? Are the images attractive? Looking at other websites for research purposes (not to try and copy them) will help to establish in your mind what makes other website’s work well, and should help to inspire you.
Once you have carried out your research, you may want to get started on creating your website or working on improving your existing one. Don’t forget to put your newly acquired SEO knowledge to use, or to enlist the services of an expert to help you improve your search engine rankings. Who knows before you know it you could be ranking on the first page of Google searches.
If you have an existing website, make sure that you don’t simply go through and start deleting pages from it, as this will result in readers getting an error message if they stumble across the page.
When working on your website, one of your priorities should be focusing on the user experience. User experience (UX) is key to providing a site that is full of all the information that your potential customers need and want to know, while also being logical and easy to navigate around the site.
Make sure that you build up your online presence through the use of social media. Social media is an excellent way of building up brand awareness online, and also enables you to use your posts to drive traffic to your website. Make sure that you post consistently on social media, and make sure that your content is appealing to increase the likelihood of interaction from your followers.