Whatever you’re launching, whether it’s your business itself or a new product or service, you need to make a splash. Your promotion strategy is essential for getting you noticed with customers or clients, and will help people form a first impression of your brand or company. To make your launch a success, you’re going to need some great content on your side.
Here are some clever content ideas for your business, product or service launch to help you kick things off with a bang.
Develop a look and feel for your graphics
It’s easy to post anything and everything on social media, but for your business, things should have a more coordinated approach. As part of your branding, your social media templates should have a look and feel, using your brand’s colours, logos and more. You can work with a graphic designer to create some templates for you, or you can learn to use Canva or other tools like Photoshop to be able to create your own bespoke graphics that embrace the look and feel of your brand. This will help you build brand recognition, as well as create a pleasing aesthetic for your social media platforms.
Use animated videos
Animated videos have many benefits for a business. By creating explainer-style content, you can have assets that can be used again and again, with the benefit of professional-looking content in your own branding. For a launch, an explainer can help introduce things to your audience easily, helping you explain concepts clearly and concisely. Working with animated explainer video production companies can help you get professional results – it’s worth the investment to ensure you receive high-quality video content. With some animated videos as part of your launch assets, you’ll be sure to make an impression on your audience.
Make things engaging
For social media content to be effective, it needs to be engaging. Easier said than done, right? There are a lot of tips out there for creating more engaging content, but ultimately, what’s important is that you make it relevant to the audience. Why not create content they can get involved in like polls or pose questions? Encouraging your audience to carry out an action will help them stick around for longer, making them more likely to remember you.
Use the creativity of influencers
It’s an influencer’s job to create content that connects with their audience and encourages them to buy into a certain product, company or service. By working with influencers, you could save yourself the task of having to create content and build an audience by letting them use theirs to raise awareness of your business. Influencer marketing can have a valuable return on investment, especially for local businesses working with locally-based influencers. Consider including influencer marketing in your budget to help you give your business a boost.
Launching a new product or service or your business itself is a lot of work, but it’s also an exciting time. Finding ways of creating engaging content is one way to take your business from 0 to 100, getting you noticed by the right people. Plan a strategy for your launch and spend time developing that clever content that will help ensure success for your business.