Starting and scaling an online business has never been easier. It can be inexpensive to get started and the growth potential is significant.
With so many tips and resources on the internet, it can feel overwhelming and difficult to know where to start.
This blog compiles tips to get your online business idea rolling.
1 Identify your business idea
Whether you have a business idea or are still toying with some, it is important you get super clear on what exactly your business idea is before taking any other steps. Document your idea, perhaps even use a business plan template to ensure you include all the important details.
Your business idea needs to be a problem that needs solving, a gap you have identified in the market, interest in the product or service, and is affordable to your target market.
You need to be clear on how your business will work, how you will source your products or sell your services and define your branding.
2 Conduct research
To ensure your business idea is viable, it is important to conduct research. Whether it is a physical product, a digital product, or a service, this step should not be missed. Research helps you to understand exactly what your customers want and need, how you can best serve them, improvements you can make to your product, and iron out any kinks. More importantly, it verifies if your business idea is viable.
3 Laws and regulations
It is important that you research and familiarise yourself with laws and regulations that may affect your product, service, and business. This can include:
- Business structure
- International sales
4 Competitor analysis
Researching your competitors is essential to launching your business. It helps you to determine what you are competing against, what is working well, and what isn’t. You can easily identify gaps in the market you can fill and create a competitive edge over your competitors.
5 Get yourself online
With billions of users online, it is imperative that businesses that want to survive get themselves online. Depending on your strategy and industry, there are many different platforms you can choose from. You must create a presence if you want to be successful and scale your business, but balance this with not spreading yourself too thin. It is best to determine (through your research) what platforms are best for your industry. This will usually entail 2-3 social media platforms and a website.
It’s not enough to just create a website and leave it running though. Your website needs to be a place where you drive all your customers to take them on a journey and build your relationship with them. This means investing in a web developer to design a functional site, an SEO specialist to drive organic traffic, and conduct regular customer experience research to enhance their experience and convert them into customers.
These tips are fundamental to get your business up and running, and in a position to scale and grow.