Whether you’re just opening a brick-and-mortar store or you have had to close down due to the pandemic and are looking at getting people back in, it can be difficult to attract the attention that you need in order to make sales. Here, we’re going to look at a few tips that can help you up your foot traffic and make some sales.
Give it a real welcome
It’s not just your products that people are going to come to the store for. It’s the experience of being in the store that matters, as well. To that end, there are plenty of ways to make your store more welcoming. Keeping it clean is vital, but you can go beyond making it passable. You can enhance it, for instance, with in-store fragrance or add a little lighting to give it ambiance. A positive in-store experience is going to attract people and encourage them to return.
Make sure you grab attention
Of course, you’re going to have trouble welcoming people to your store if they don’t notice that it’s there in the first place. The single best way to make sure that your store gets attention is with the help of sign installation services. Colourful, well-lit, and bold signs can help your building stand out from the street, demanding the attention of those passing by. You should also look at signage that isn’t directly attracted to the building but can instead be placed on the street or by the road that can direct people towards your store if they’re likely to miss it otherwise.
Use your products wisely
Window shopping is as important a part of the experience as actually noticing or entering the store. Whether people like what they see can make all the difference in the world. You might not need to hire a visual merchandise team to make the most out of your stock, either. You can follow a few product display tips to make sure that you’re putting your most aesthetically appealing and tempting products in the window while giving pride of place inside to those items that are most likely to generate curiosity and sales. There’s a science to how you place products that you should think about carefully.
Connect to the digital experience
If, like a lot of businesses, you have a digital component to your store, then it can pay to connect the digital to the physical. For instance, if you have your customers sign up to your store with their mobile devices to alert them to deals or complete their orders, then you could use location data to ping them when they are near your store. You can also use the omnichannel to have people come in and pick up items from your store that they order online, then offer them exclusive deals when they land in the store.
This is a challenging time for brick-and-mortar stores, there’s no denying that. However, are you doing everything you could to improve your foot traffic or are there steps above that you have yet to try?