Running a Business around Children with Additional Needs - running online business

How To Utilise Social Media To Market Your Business More Effectively

The fact is that when it comes to running a successful business, there’s a lot that you need to consider. Running a successful business takes a lot of time, effort and hard work – it’s not easy to grow a prosperous and profitable business – there’s a lot that needs to be considered to give your venture the best chance of success. 

If there’s one thing that your business cannot live without, it’s an effective marketing strategy. It’s been said time and time again but it’s worth repeating as it’s so important that you understand; you could have the most amazing product or service in the world but if no one knows about it, your business will fail to be a success. The key to raising awareness around your product, service or brand is marketing. 

There are various methods of marketing, however one of the best ones – particularly for smaller businesses – is social media marketing. This is because social media marketing is low cost and highly effective, or at least, it can be when it’s utilised effectively. Social media marketing allows you to not only reach those who already support your brand, but also those who are yet to hear about your brand. 

What’s great about social media marketing is the fact that it doesn’t need to be overly expensive – there are plenty of ways that you can effectively utilise social media marketing without breaking the bank. In need of a little marketing inspiration? 

Below are some tips and ideas to have a read of and take note of.

It all Starts with a Name

Getting the right name is key to your social media success. Your username is your brand on social media, so it needs to be right. It’s also linked to how many people will find you, so make sure that you think about what they would search for if they were looking for your business. An easy way to find a great username is with a tool such as username generator instagram. This helps you to combine words that are relevant to your business to create a great username. 


Get inspired

Before you do anything else, it’s vital that you take the time to get inspired and really get to grips with how effective social media can be as a marketing platform. Take the time to look at what your competitors are doing on social media – look at what’s worked well for them and what hasn’t achieved the expected results. Learn from other people’s mistakes. For example, you may notice that a video made by a video production agency has created a large amount of engagement, whereas a photo taken by the business itself has had less success. Having an understanding of what tends to work well and what doesn’t is crucial to your success. 


Think about platforms

There are multiple social media platforms and it’s important to understand that your business does not need to utilise every last one to be successful. What your business does need is to use the platforms that are the best fit for your target market demographic and business niche. For example, Facebook tends to be effective when trying to target people aged between 35 and 50, whereas Instagram is normally more successful at targeting people aged 16 to 30. Every platform has a different demographic and it’s important to realise that. 


Decide whether to learn or hire

An important step to utilising social media for marketing purposes is to decide whether you are going to learn how to effectively market your business on social media yourself or whether you’re going to consider outsourcing the task. If you have the time and are willing to learn, educating yourself about how social media marketing works can be a great step to take. However, if you want to achieve instant results and get started right away, hiring a professional could be the right option to opt for. 

Social media can give your business the boost it needs, it’s just a case of understanding how to effectively utilise each platform and use it to your business’s advantage.