How to Make Your Website Work For Your Business (and Vice Versa)

Have you got a website for your business? Are you happy with the amount of traffic it receives? There’s lots of things to think about when it comes to building a website for your business that drives more sales and ultimately makes you more money. 

All businesses are different, and this means that building a website isn’t cut and dry. You need to tailor your website to work for your business, so let’s look at how you can make your website work for your business.


SEO overrules everything when it comes to driving traffic to your website. Invest in tools such as ahrefs to perform keyword research for your website to help rank higher in search engines. There is a bit of a caveat to this; while it’s a good idea to try and rank for keywords with a high search volume, it’s also important to consider your competitors.

Take some time to research who is ranking for the keywords you want to hit and ask yourself – are you really going to beat them? If the answer is no, then it’s probably a good idea to use an alternate version of your main keyword(s).

It’s also important not to keyword stuff on your website. While it will help you rank higher in some aspects, it can also damage your reputation. If your content isn’t top quality, users are less likely to stick around which in turn can affect where you rank. Creating SEO driven content for your website is going to be a major player when driving more traffic. But more on the content side of things later…


Lead generation

Lead generation is also something to take into consideration when it comes to your website. Whatever the purpose of it, perhaps a platform to sell your goods or even an informational website with call to actions, lead generation can play a huge role in how much traffic you receive. 

Using an external company to provide you with high performance leads is a great way of ensuring the traffic hitting your site is the right traffic. You want users that are going to be interested in what you have to offer. In turn, this will mean your traffic becomes quality traffic because users will stay on pages longer, interact with features, and even take that next step to making your business money – however that may be achieved.



Content is another key player when it comes to making your website successful with plenty of visitors. Briefly mentioned above, content that is anything less than high-quality simply won’t do you any favours.

You need to attract an audience and retain their attention. For example, if you’re selling garden equipment on your website, you can create high-quality articles and videos with instructions on how to use your equipment, hacks for those who don’t know what they’re doing, and anything related that users may find interesting.

The great thing about high-quality content is that it can work both ways. Customers may return to get information from you even after buying your products. On the flip side, content that’s ranking well can lead people who didn’t set out to buy anything to your website and make a sale – so make sure your content is the best it can be.

Pairing great content with your SEO skills is also going to help your content rank and therefore drive more traffic to your website. Higher rank in search engines leads to more sales, so pay close attention to your content!



Backlinks are a great way of pulling traffic from high ranking websites to yours. Think of popular websites like BuzzFeed. If you manage to get a relevant website with a high DA link back to your website through their content, you will gain more traffic.

Quite often you’ll have to pay for placements like these, but it’s worth the ROI once the traffic starts rolling in, especially when more and more websites link back to your website. If you don’t have a large budget for this to begin with, consider starting with lower DA websites and work your way up.


While your content needs to be kickass to keep people on your website, you should also be thinking about your headlines. They need to also be SEO optimised, but clever and interesting enough for people to want to read more.

Quite often, asking a question in your headlines is a great way of enticing readers in because it’s likely they’re looking for the answer. For example: “Is an IVA Worth It? 5 Pros and Cons” – notice how keywords are being used while still offering an answer to the reader’s problem.

So, when titling content on your website, consider how you can entice people in while ensuring it remains SEO friendly and interesting! Quite the task!



The navigation of your website will also play a role in how many visitors you keep and those that will return. While it’s great to have a fancy theme on your website, if it’s not simple enough to use people will find an alternative.

It’s possible to have a great looking website without making it too complicated. Outsourcing a website designer might be a good idea so you can have a slick theme that people will find it easy to navigate around.


Guest contributors

Finally, another great way of driving more traffic to your website is by welcoming guest contributors onto your website. This is where external people contribute content to your website to help promote either themselves as a writer or a product they’re affiliated with. The great thing about guest contributions is that they will share the content on their social media accounts, which will drive traffic to your website and perhaps more followers too!

If you choose to go down this rule, a good idea would be to create some editorial guidelines so the contributed content fits with your brand and tone of voice. Regular contributors could mean a healthy chunk of extra traffic to your website!