Mums Business Inspiration: Mum publishing a magazine

Publishing a Magazine: The TW15 Magazine

Following extensive experience in Network Marketing Carley decided to launch community magazine TW15 and, despite having no experience of publishing a magazine, is making a success of it.

Tell us your name and a bit about your family? When did you become a Mum and to

My name is Carley, I am 37 and Mum to 2 lovely girls, Jessica, 10 and Jasmine

What’s your business called?

I am publishing a magazine – The TW15 Magazine

Can you describe it in one sentence?

Local community magazine

When did you become a Mumpreneur and what inspired you?

Whilst pregnant with Jess I just knew I did not want to go back to work, even
before she was born I knew I had to find something that would allow me to be
at home.

How did you fund your start up to publish a magazine?

From a business perspective, it was relatively low start up, to me though, it was
my only savings!

How do you manage working around your children?

In the gaps! I plan my days around school hours, If I have to – I will pick up
work again once the girls are in bed, although at that time I am usually only
good for a glass of vino and Emmerdale! It doesn’t always work out, I have been known to lock myself in the garden to chat to a client!

Can you describe a typical day, what tasks do you have to get done, how do you
manage your time?

I start each and every weekday with an hour power walk around my local park, its great to exercise but its also a great way to plan the day. I take my beloved notebook and write out everything that needs to be done that day, it could be chasing artwork, sending files to printers, chatting to new clients, catching up on invoices, proofing, whatever it is, it has to be on
my list or it won’t get done that day!

What challenges have you faced in your business and how have you overcome

At first, being taken seriously. The TW15 Magazine was only launched in July
of 2015, before that (since being at home with Jess since 2006) I must of
joined at least 10 ‘Work from Home’ opportunities, Network Marketing
companies (HUGE fan of NM) and delivered more Avon books than I care to
remember, so when I announced I had a new business idea, there was a bit of ….what is she doing now? I am tenacious if nothing else, so I went ahead anyway, It was a bit of a tough sell too, getting local businesses (the magazine is advertising funded) to advertise in a magazine that does not yet exist (it did in my mind!) was a hurdle, the tenacity kicked in yet again and I carried on, once the first magazine came back from print, it has been much easier and
now we have a sister magazine too – The TW18 Magazine and both have been
so very well received by the local community.

What’s the best thing about being Mumpreneur?

I call the shots, I plan my day, I decide if and when I exercise, when I have days off. I am there for both my girls, inset days, school holidays, morning assemblies, and when you get that call….the one where the school number flashes up and you just know one of them is coming home early….I am there.

What are your plans for the future?

Huge plans! We expanded areas last year, 2017 will see the launch of our brand new TW Property Magazine, with a monthly print run of 25,000 copies and plan to expand that into 3 areas by December 2017, we are also working on a Property Event for 2017 too.

What advice would you give to someone just starting out in business?

Please Please Please, do something you love! I work harder now than I ever
did in my corporate job, but I love what I do, sometimes I cant see the wood for the tree’s, but I love what I do, there are days when I wonder if getting a job is a good idea or not! I Love what I do and that carries me through.

Have you ever a run a business that didn’t work out?

You name it, I have probably had a go!
Utility Warehouse
World Ventures
Talk Fusion
Body by VI
and many affiliate programs too!

How long did you run them for?

I Pretty much spent the 7 years learning what did not work for me

What do you think went wrong?

Now when I look back, I wasn’t ready to step up and do what had to be dome to make a success of those opportunities. I was just looking for something to do whilst Jess was at nursery, when Jasmine came along, I felt like I was back at square one. It took me a few years to figure it out!

What did you learn from it?

I learned so much, from each and everyone. The biggest one – Personal Development, and the value of it, incredibly, not something I learned much of in my corporate days. Today Personal Development is top of my list and something I work on everyday


Working mum

Running an Online Magazine – MMB Magazine

Tell us your name and a bit about your family? When did you become a Mum and to whom?

Abbie Coleman I have a family of 5 which consists of my husband James a
chartered surveyor, my little boy who is 3 next month Kimi (Yes we have an
F1 fan in the family!) and two jack Russel’s called lily and Keith.

What’s your business called?

MMB Magazine

Can you describe it in one sentence?

The modern working mothers website

When did you become a Mumpreneur and what inspired you?

I think the day I had my son as I had been a entreprenuer so once he was
born my business thinking had to fit around him.

How did you fund your start up?

Self-funded through my other business a recruitment company that I started 6
years ago.

How do you manage working around your children?

At first I didn’t, I love being at work and felt comfortable being there as
I know my little boy goes to the most fantastic nursery and enjoys his time
there. I also ran my own business so was back in the office after an
emergency C section within 8 weeks so had to adapt quickly. But I didn’t
find my groove for 15 months, as like most find childcare is expensive and
we didn’t have family close by. My issue was that I didn’t separate my time
effectively trying to do everything all the time and work started to
override my time with my son.

When he was a baby it was great he could come to meetings and to be fair
slept through them, or slept in my office while I worked but try taking a 2
year old to a meeting or in an office…………. I finally just broke
down. I had been all geared up to take Kimi out to a special play date and
a work call came in so all plans cancelled. I felt so torn between work, and
not giving or having time with Kimi and god forbid any time just for me. It
was then I took a step back and separated my time, I now work Monday to
Thursday and Fridays are me and Kimi days and I haven’t lost a single client
from saying sorry I don’t work Fridays. But I have gained peace of mind and
quality time with my son.

Can you describe a typical day, what tasks do you have to get done, how do
you manage your time?

I am up and out by 7am to the office and my husband drops my son off at
nursery. Yesterday I caught up with Gail Emms the Olympian who had just
talked at our senior MMB forum event in Leeds and posted her interview with
us, handled our social media and mmb card request from our readers. Then I
attended the Women In Sports conference at Leeds First Direct and met Sean
Jarvis Director of Huddersfield football club, Rebecca Gallantree, GB diver
back from Rio, Kadeena Cox World record holder and Paralympic champion. And
got involved in the debate about women in sport and championed our bloggers
who were on the panel discussion. I then rushed over the other side of Leeds
for a meeting about a senior peer to peer group we are setting up with MMB
and spoke with two amazing business people in their field on how we make
this happen. Back at the office I took two jobs for my recruitment business
and placed two fabulous candidates. Filmed spraying spray nail varnish for
our article on working mum beauty hacks by Harvey Nichols, the office is now
a sort of gold shimmer and so is Liz my colleague……….don’t ask!.
Emailed to check all our attendees had details for our Space NK MMB night
this Friday. Went in to meet a fabulous international law firm about coming
on board with MMB magazine for career part time roles. Got some dates set
for a business in the North part time conference we are running in 2017.
Grabbed the bus home played dinosaurs danced to octanaughts, tucked my
little boy up then started writing my speech for an event on working mothers
rights in the work place and career progression and on an article for a fab
new child safety product we have just found out about and love!!

What challenges have you faced in your business and how have you overcome

Starting an online magazine was brand new to me with a lot of learning
curves. I guess for me keeping my eye on the goal and not getting distracted
from our end goal, I did this by having a fabulous network of strong working
women by my side who may challenge me but never doubt my ability to do
something. I would also advocate having a fabulous mentor in business and in
your personal life.

What’s the best thing about being Mumpreneur?

Independence as a woman

What are your plans for the future?

To keep growing our brand, we want to get more and more MMB card
subscribers and readers so we can ultimately change the landscape of part
time jobs into part time careers and get more businesses on board with us
and talking to make this happen. I would love to be a part of changing the
term working mother after all how often do you hear the term working father?

What advice would you give for someone just starting out in business?

Do your math, know what you have to bring in to survive and cover your costs
then physically write down how you bring that in and what it takes. Saying
you need 5k a month or you want your business to do 200k in its first year
is great but good business is knowing how you physically achieve that and
where it will come from. By doing this it sometimes opens up new revenue
ideas or stops you making a very expensive mistake.

Facebook MMB – The Modern Working Mothers Magazine