Hotel marketing is imperative if your business is to stand out from the competition and ensure your rooms never remain empty. Online efforts are particularly important in the present day, yet a lot of hotel owners are missing the mark when it comes to their Internet marketing campaign. Are you failing to attract enough website viewers? Perhaps you are struggling to convert viewers into paying customers? Maybe your repeat business rate is poor? Or, is your business suffering from negative reviews? These are all indications that you need to reassess your marketing efforts.
Various Hotel Internet Marketing Strategies Companies Should Be Making The Most Of
There are many different options you have at your disposal when it comes to hotel Internet marketing strategies. Your hotel website design is of paramount importance, not only does it need to look great, but it must be easy to navigate, quick to load and optimized for search engines through effective Meta tags and such like.
In fact, Search Engine Optimization / SEO is crucial for all hotels, and this is something a leading conversion rate optimisation agency will always focus on. This includes an array of strategies, from link building to content generation, to ensure your business climbs the search engine result pages and reaps the rewards of increased exposure. It is important to ensure you, and any agencies you work with, use whitehat methods. The use of black hat SEO techniques can lead to penalties from Google. Your approach is hugely dependent on the nature of your business. A local B&B is going to have a very different SEO plan when contrasted with a global hotel brand. From Google Maps optimisation to guest blog posts, there are so many different facets of your SEO approach. It may seem overwhelming, but that is what the experts are there to help you with!
Hotel social media marketing is also imperative. From Facebook and Instagram to LinkedIn and Twitter, you need to be engaging with customers on the platforms that are most effective for your business, i.e. platforms that your target demographic use. Social media advertising presents you with one of the best ways of harvesting loyal relationships with your customers so that they continue to book your hotel again and again.
Aside from this, tempting your customers with voucher codes and special discounts via email is recommended. You will also want to make sure your TripAdvisor business listing is effective, as most people use this website to look for information and reviews before they book a stay at a hotel.
Should You Handle Hospitality Marketing In-House?
The hotel marketing strategies marketing strategies mentioned merely scratch the surface of the different options you have at your disposal. Before you can begin to put an effective campaign together, you need to decide whether to handle your marketing efforts in-house or whether to use the services of a hospitality marketing agency. The latter option is undoubtedly the best one to go for, and there are many reasons why this is the case.
When you use the services of a marketing company, you benefit from much more than advertising and branding expertise. You gain access to expert content writers, search engine optimization professionals, social media marketing experts and much more. This makes it easier for you to implement your advertising campaign, as everything you need is readily available. Expert assistance also gives you a greater chance of your marketing efforts being a success, as it is unlikely you will be able to produce the same results by using merely your resources. A marketing company will give you access to cutting-edge technology, the latest tools and all the tricks you need to thrive while they also stay up to date with all of the latest trends. You will save a considerable amount of time too, which will allow your business to focus on what you do best.
What To Look For In a Hotel Web Design And Marketing Company
There is a lot that needs to be considered when looking for the best hotel web design and hotel online marketing agency. You are advised to go for a company that has experience in hotel marketing specifically. To be good at everything is inefficient, so don’t go for a company that offers marketing as simply an add-on service, and the company would need to conduct considerable research in your industry before they can put together an effective marketing plan. Instead, you will experience better and faster results by opting for the services of a specialist marketing business.
It would also be a great idea to have Content writers in the UK, so you can also be rest assured of some high-quality content on your website and ad campaigns. It is vital to showcase informative and attractive content on one’s social media platforms as well – this embeds your brand’s look and what you stand for as well as creates a relationship with potential customers who read what you have to say. When writing content, be sure to include where your business comes from and what its mission is – this adds another layer of authenticity which customers will love!
Aside from this, you should take a look at the company’s level of experience, as you want to make sure they have provided their services for many clients, time and time before. It is also a good idea to read reviews that have been left by previous customers, as this will give you an insight into the agency’s reputation. If you stumble across an abundance of negative reviews, you know to look elsewhere. You should also search the company online to see if their website design is impressive and whether they feature high up on search engine result pages. After all, if a marketing business can’t market itself effectively, then what makes you think they are going to do any better for you?
As you can see, there is a lot that needs to be considered when marketing a company in the hospitality sector. Nevertheless, if you follow everything that has been mentioned above, you can give yourself the best possible chance of marketing your company the right way online so that you can secure plenty of new bookings.
If your business has been effected by lockdown (whose hasn’t!) you might want to look at some bounce back offers to help kick things off again.
If you’re running a hospitality business, check out our stories of other people who are doing the same.
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