Business adverts

The Keys To A Successful Business Advert


All businesses rely on advertising, but it’s especially critical for small ones. As a little startup, you need to get some traction to help you take off. People aren’t going to be as aware of you as they are of bigger businesses. So, you’ve got to invest in an advertising campaign to spread the word and increase brand awareness. This can open the door for new customers, with your excellent customer service securing them as lifelong loyalists!

How do you create an advert that works? Here are some key things to work on:


Make it reflect your brand

The advert is basically a way of showing your business to others. Therefore, it will only be effective if it reflects your brand. You can’t have an advert that conveys one thing, then a business that’s completely different. It confuses consumers as they’re hooked in by the vibes of the advert, then let down by the complete juxtaposition. So, as you design the advert, keep your brand image in mind!


Get straight to the point

A brilliant advert will get to the point and explain exactly what you’re after. It should let everyone know what business it’s advertising, and what you’re providing. This is particularly true of print adverts or ads on websites – they need to be simple and get your message across. You can’t clutter an advert with pointless information as it confuses the consumer. Remember, people won’t pay close attention to adverts – they simply don’t have the time or the attention span. Unless they’re a marketing student, they won’t study the advert and make notes on everything. So, you have to get across all of your main points as simply as possible. If they’re only going to take a few things away from the ad, make sure it’s important information!


Maintain a very high quality

Your adverts need to be of the highest quality affordable. The more money you can spend, the better your adverts should look – in terms of quality. Ideally, you’ll need to invest in outside help to create your ads. This could mean hiring a video production team, getting a graphic designer on-board, and so on. Creating ads by yourself might save money, but it also means your adverts will be low-quality pieces of content. You can tell when a professional has created an advert, and it helps to improve your business reputation. It makes you look legitimate, and the quality can attract people’s attention. 


Publish it in the right places

Publishing your adverts is, ultimately, the key to their success. If your ads are shown in the wrong places, to the wrong people, they’ll be useless. So, do your research and discover the most effective places to publish your adverts based on your target market. 

Now, you can create powerful adverts that reel in new customers. As your business gets bigger, you have less of a reliance on advertising. You establish yourself as a business people can trust, so your brand authority and experience draws people in for you. In the beginning, you really need to focus on spreading the word to as many people as possible!

Woman working from home in bed on a laptop

4 Tips For A Successful Home Business Start

Starting a business isn’t the simplest task, but that doesn’t mean that you shouldn’t give it a shot if you feel you have an idea! A lot of people are discouraged by the idea that it might fail without going anywhere, and it’s normal to worry about that, but there’s a lot you can do to make sure that you don’t fall flat! You need to know what you’re going to need for things to start smoothly, and you need to make sure you’re prepared for any mishaps along the way!


Finding your budget

Starting a business is something you need to be prepared to invest in, so this is a good time to start considering what you’re willing to put towards it. When budgeting you should be trying to think of how much everything is going to cost you; your materials needed, any services that you need to pay for, any tools or equipment. Expenses add up after a while, and getting caught out without the funds in your time of need can set you back. If you don’t have a big budget, you should be planning for a smaller startup and that way you can manage your expectations a lot easier.



If you’re planning to sell products online, the prices of stock may vary, depending on whether you’re able to find a good supplier. Searching around online can help you find the right supplier for you, whether you’re looking to buy cheaper items in bulk, like these wholesale stockings, or more expensive items to sell at a higher price. Doing your research is a must, even if you have the finances to cover it all – it’s time to be smart with your money!


Being realistic

Not everyone has experience in starting up a business, and it can be hard to do if you don’t already have the know-how, but that shouldn’t stop you; it just means that you should be keeping a closer eye on what you expect. Make sure you’re setting yourself realistic and achievable goals, and be careful not to strive for something you can’t reach, else you may find yourself at a loss! Taking things the slow and safe route is best in some cases, avoiding risks when you’re not ready for them.



Setting realistic goals is important, but knowing what you’re capable of is also vital for your business. A lot of the time, businesses have to delegate their work to other businesses when the workload is either too much or is not in their expertise. Outsourcing some of your work processes is going to be a must if you’re not yet in need or able to afford the equipment or the manpower that it’s going to take to run your business. Often, this will be the handling of deliveries or manufacturing of products.


As long as you’re prepared mentally and financially prepared, you have what it takes to have a smooth and successful start with your business. Don’t always expect things to go the way you want them to, but be ready to correct and work around it.

Personal care products

5 Things You Need To Know Before Starting A Personal Care Brand


If you’re into beauty and business, the time will eventually come when you consider starting a personal care brand. 

The great thing about this sector is that there are so many success stories. Dozens of brands have managed to carve out niches for themselves, appealing to consumers looking for certain types of products. Product differentiation occurs on practically every level, from the way they smell to the chemicals in their formulations. 

However, if you’re planning on setting up a personal care business, there are some basic rules you’ll need to follow. 


Get The Legal Go-Ahead First

Personal care products, as you might expect, are regulated because they come into intimate contact with people’s bodies. For that reason, you’ll need to get the legal go-ahead first. 

Be sure to check out the Good Manufacturing Practice Guidelines and Inspections Checklist if you’re operating from any western country. You need to make sure that your manufacturing space (or one that you hire) meets these minimum requirements. 


Find A Niche Appeal

If you’re planning on launching a personal care brand, you’ll also need to develop a niche appeal. If you don’t, there won’t be any reason for customers to switch from their existing brands to try yours. 

This part of the process is the most challenging. There are already so many brands in the market appealing to different groups, it can be hard to find a new avenue. There’s no set formula here – you’ll just need to be creative and come up with something unique. 


Be Sure To Secure Quality Suppliers

Personal care products require both manufacturers and suppliers to supply the raw ingredients to the factory. You’ll need chemicals like acetone, sodium lauryl sulfate and botanicals. 

Getting these in large quantities and delivered in the quantities you need requires careful planning and good relationships. Before you begin selling to the public, create a supplier management strategy, and don’t be afraid to use backups. 


Learn As Much About The Industry As You Can

When launching a personal care line of products, it pays to learn as much as you can about the industry and how it works.

Most new brands don’t introduce a massive range of new products all at once. Instead, they focus on promoting a “hero” product and then supporting it using slight variation products. For instance, toothpaste brands will usually launch an “original” version of the product and then support it with a “sensitive” counterpart. 

In 2021, people looking to set up businesses in the personal care sector can benefit from numerous guide books. These present a formula for how you can win business and brand your products. 


Market Products Vigorously

Speaking of branding, marketing is essential in the personal care sector. You need to create advertising materials that make it clear how your products are different from the competition. Ideally, focus on your unique selling point and talk about why your solution is unique in the marketplace. If you think you’ll struggle to shift units, send out free samples in the post and offer them in-store. 

Why Umbrella Companies Make Sense For Contractors


The use of umbrella companies is definitely on the rise. More and more contractors are turning to this option as they recognise the many benefits that can be gained. The use of an umbrella company for contractors means less hassle, less paperwork and less confusion. Read on to discover the top five benefits that can be gained via going down this route…

  • Ease of use

One of the main pulling points regarding umbrella companies is the fact that they are easy to use. The only thing you need to do is fill out a timesheet and a list of your expenses. You will then submit these whilst the company does all of the hard work for you. All you need to do is wait until you are paid. You certainly won’t find a process easier or more straightforward than this one; that is for sure. This also aptly displays how the amount of paperwork you need to do is diminished dramatically. You only have to worry about the timesheet and expenses – nothing else. If you hire other contractors, the company can also assist with payroll. Outsourced payroll takes the weight off your shoulders.

  • No risk of spending the money you owe for tax

One of the major issues associated with sorting out your own tax is the fact that you end up spending it rather than saving it. Paying tax on a yearly basis can be troublesome for many. The tax seems so far into the distance that people don’t see the necessity to save and thus when the time comes they find themselves in a sticky situation. This does not happen with umbrella companies because the tax will be moved prior to you receiving your money. 

  • A great solution for those contracting on a short term basis

Not everybody operating as a contractor sees it is a long term solution. Some people may want to simply try it out. There are others who become a contractor whilst in between jobs and so if a position became available they would take it. Umbrella companies are especially beneficial for these people as minimum effort is required.

  • Everything stays above the law

One of the main issues of doing things alone is that people are not always fully aware of the legislation in place. Because of this, people often end up disobeying the regulations provided without even realising they are doing it. There is absolutely no chance of this happening if you use an umbrella company. After all, these businesses take care of all this for you. 

  • Increases efficiency

You don’t have to worry about tax or any paperwork. Instead, you can focus on the core services you provide and what makes you generate money. As a result, your efficiency will improve and so will your potential for creating higher levels of profit.

There is definitely a lot to be gained by utilising an umbrella company. Nonetheless, you need to make sure you choose the business wisely. Opt for a company who charges a set rate regardless i.e. someone who does not increase costs the more you earn. Furthermore, be certain that they have achieved a credible reputation in the industry as well. 

Best Home-Based Jobs for Mothers and Mothers-to-Be in 2021

Best Home-Based Jobs for Mothers and Mothers-to-Be in 2021

This trying year has forced us all to look at your lives whether professionally or socially differently. Since most of 2020, we were forced to stay at home; home took on a whole new meaning. Perhaps you made adjustments to your home’s layout needing to work for home, setting up an online learning space for your kids, and working out at home. In 2021, the trend to work from home will continue with the rollout of vaccines and returning to a more normal society and economy. If you are looking to continue working from home, there are some home-based jobs that are ideal for mothers and mothers-to-be in 2021. Read the suggestions below to see if they are a good fit for you and your family.


Freelance Writing and Blogging

If you are gifted with creative writing, perhaps freelance writing and/or blogging would be a great New Year career. However, it takes a while to get started. Freelance writers need to have a strong portfolio of previous work to showcase skills, types of writing expertise, and the like. Although you can pitch yourself to magazines and publications, there is more consistent writing work creating content for businesses. You can find various freelance writing work portals online. 

Blogging also requires being a great wordsmith; however, you also have to have some foundation before you even start writing. First, you must set up a website. Secondly, you need to populate that site with niche graphics and content. Thirdly, you need to create blog posts that are informative, educational, and to make money ads. These can be affiliate links, sponsored posts, or GoogleAds. 


Handmade Jewelry or Home Decor

If you are artsy and enjoy making crafty things with your hands, perhaps opening your own store on Etsy is perfect for you. Have you made earrings for yourself and received many compliments? Perhaps you made your own holiday ornaments for gifts this year AND they were a hit. 2021 is the year to set up your Etsy shop. Before you start, you may want to hear from other home-based mothers that have done the same. 


Virtual Assistant

As a mother, you are a natural logistical genius. You make sense of multiple schedules, appointments, play-dates, and more. Use those organizational skills to make money from your home in 2021. Although you may think that working from home means you won’t be travelling, you may be organizing meetings and sales calls for global clients. In this day and age, every business needs a professional telephone translation service. You may need to put together a telephone call between two business branches one in Brazil and the other in th Ukraine. Don’t waste your boss’ time with a bad translation.

Working from home allows you to reduce your commute time, be available for your family, and at times multi-task (ex. work while the crockpot is cooking dinner or while the washing machine is doing the laundry). If you are looking for a job that gives you that flexibility plus some money in your bank account, these three paths can do that for you. However, remember that you need a specific skill set for each. Whether you are gifted with words, the arts, or the mastery of a calendar and spreadsheets, there is a home-based job for you in 2021. The world’s your oyster. Happy job hunting!


Tips For Handling Your Books As A Solo Business Owner

As a solo business owner, you’ve got a lot of responsibilities that most businesses would likely be spread across entire departments and many employees. When you own a business, and you’re the only employee, that can make life very hectic and difficult to manage. Your books are something that still need to be handled correctly in order to do your taxes properly and to budget for the year ahead. Here are some tips for handling your books as a solo business owner.


Keep Hold Of Your Receipts

Firstly, make sure that you’re keeping hold of all of your receipts because, as a business, there will be things that you can claim against when it comes to your tax return. It’s worth reading up on what these are so that you’re collecting all the right receipts. If you’re in doubt, then just keep on to them all until it comes to doing your taxes. Keeping your receipts is certainly going to help so make sure you’ve got a folder or some type of filing system that is going to keep them all in place. That way, if you ever get challenged by the governing body that taxes you in your country, you can have the receipts available for however far back they need them.


Look At What Benefits You Have

There are many benefits to owning a business, and it’s worth considering what benefits your business will bring when it comes to taxes. There are certain tax benefits but also added benefits that exist for those who are running a business and it may be worth exploring what these are. It’s better to be in the know so that if you need to, it’s something you can claim on to help save money and to keep more of your profit. As a business, the more money you make, the more you’re able to expand into something bigger and better.


Seek Professional Advice

As a solo business owner, you only have the information and knowledge that you have personally when it comes to navigating your business financially. There is a lot of information out there and sometimes it’s worth reaching out to those professionally who are able to provide you with all the information you need to get the most out of your taxes. Business tax advice is available and worth paying for when it comes to running the business alone.


Have A Tax Savings Account

A tax savings account is good to have because it separates your profit and any additional income you’re making as a business or individual. Taxes are something we all need to pay and they cannot be avoided. So if you’re trying to save yourself some money, then it’s important to get yourself a separate account where you can put away your taxes where needed. Handling your taxes alone can be tough so having this can make sure you have the money you need to cover the bill.

Use these tips to get the most out of your business and to not get stung by taxes.


coaching businesses run by mumpreneur

Everything You Need To Set Up and Run A Successful Coaching Business

Want a varied career, where you get to support fascinating people, and be a motivating force for change? Well, then setting up a coaching business may be just the opportunity you are looking for. Of course, there are a few things you’ll need to work through before you begin. Keep reading to find out what they are. 


Find your why

Before you start seeing clients, you need to define the ‘why’ of your business. That is the reason you are choosing to go into coaching, and the values you can express by doing this job. 


For example, you may choose coaching because you want to help people maximize their potential. The values that may be associated with this could include empathy, encouragement, hard work, and variety. 

Indeed, identifying your ‘why’ is vital when starting up your own business because there will be rough days. Days where you think of throwing in the towel! Fortunately, your whys should get you through, and ultimately lead you not only to outward success but a real sense of life satisfaction as well. 


Find your niche

Next, it’s time to find your niche. Although, this step is more of a process than an end goal. After all, in coaching, you will come across different kinds of people all the time, and so will be constantly refining the niche in which you operate. 



To help you with this process, it’s a good idea to think about the people that you enjoy helping the most. Also, consider the unique benefits you offer them, what can they get from you that no one else can offer. In fact by defining these things you can much better direct your business to clients that are a good match and that you will enjoy working with. 



Once you have an idea of the type of clients you want to work with, you can begin marketing your coaching business. Of course, there is a whole range of ways that you can spread the word about the services that you are offering. 

Many coaches begin their marketing with a website and then build things up from there. Add a blog to drive traffic and offer valuable insights into the coaching process. Getting visitors to sign up for newsletters is a smart move too as it will allow you to build a database to which you can market constantly. Just be sure to choose the best ways to reach the people that you have defined and your targeted demographic.



Networking is a valuable part of running a coaching business. In fact, for many coaches, it can be seen as part of their marketing strategy. Networking is particularly valuable for two reasons. The first is that it can help form connections that can lead to clients, while the second is connections that can help your clients achieve their goals. With that in mind, it is important to embrace networking in both its online and offline forms. 

To network successfully there are a few bases that you need to cover. The first is to make sure you have the basics in place such as a professional-looking business card, an item you can use a bespoke printing company to help you with. You may even wish to use such a company to get some brochures printed up to give to clients, something that can be a great way of pitching and making connections in this post- covid era as it allows you to make a connection without having to be face to face. 


Also when it comes to networking, it’s important to recognize that there is a transactional nature to the process. Not that people pay each other for referrals or introductions per se, but that for someone to become a valued connection, one that you can ask something of, you need to do something of value for them first. What that means is forming a useful network is more than just being in contact with people. It’s also about offering them something of value such as advice, assistance, or a contact of your own, before expecting them to help you. 


Set your prices

Finally, before you launch your business be sure that you have a clear price list. Unfortunately, money can be a sticky issue for coaches, but getting your pricing right is vital to the success of your business. The best approach here is to think in terms of value rather than an hourly rate. 

What that means is you charge clients for the value you can provide to them concerning meeting their goals. Indeed, by charging in this way you will find yourself free to offer a range of services and choose the projects that resonate most with your values. 


Pros And Cons Of Using Reseller Hosting For Your Business



Reseller hosting is a lucrative way to make money. Reseller hosting is when someone or an organization lease or buys servers from a web hosting provider. After making the purchase, the individual or the company can sell that space to a third party. They can also provide additional web hosting service to their customers, depending on the type of package bought. If you are considering using this as a way to make some extra cash, or to start your own business it is important that you weigh the pros and cons before making such a huge decision.



One of the biggest pros is that it is relatively cheap to start as web hosting plans for resellers are smartly priced. You also do not have to worry about purchasing technology, infrastructure, and equipment that is usually required when you are web hosting. All of that comes from the parent web hosting service, which takes the pressure off of you.

Another great thing about being a reseller is you have a bigger company with more resources to provide server maintenance, connectivity, and security. It is the parent company’s responsibility to provide you with all of those things so that you can focus on running your business. Essentially, you have the option of outsourcing all of the technical tasks that come with being a reseller.

Let us say that you have a customer that gets a lot of traffic to their website. If you are a reseller, you can run different parts of your website from more than one URL as well as different servers. You can do all of this without having to buy more space or more servers.

Since you will be a reseller you will have access to more features. More features mean you can offer more services to your customers.


One of the main drawbacks of using reseller hosting is that you are solely depending on the parent web hosting company. The success of the parent company is your success, even if you have the technical know-how to get things done. If your parent company’s servers are always down, guess what? So are your servers. This can negatively impact your business.

Another con to consider is that you may still have to provide some level of customer service. Some parent web hosting services can provide you with a team of people strictly for customer service, but you may still have to answer questions. Ignoring these questions, no matter how taxing, can be detrimental to the success of your business.

There may also be a bit of a technical learning curve if you are not familiar with the basics of web hosting. Some of the features and control panels may be difficult to navigate. Also, keep in mind that you will have limited access to the server, which makes doing things without the help of your service provider much more difficult. If you believe you will be changing service providers at any time, it is recommended that you get a dedicated server or VPS.

Tips For Staying On Top Of Your Business Finances

 Owning a business means you’ll always have a lot on your mind. This isn’t something that everyone is going to enjoy, and it’s part of the reason why not everyone is cut out to be a business owner, but for many more, this is all part of the excitement of running their own business. It might even be why you wanted to start something for yourself to begin with; being the one in ultimate control with no one to ask for certainly does have its advantages.  

Unfortunately, when there is so much to think about, even the most organised of people can sometimes make mistakes and let some areas of the business get on top of them. The business’s finances is one of these areas. One way to combat this is to outsource your accounts, but although that might help in some ways, it may not get to the root of the problem. Read on to find out how to stay on top of your business finances. 


Don’t Mix Your Accounts 

When you first started your business and you weren’t sure whether it was going to be a viable concern, or if you would ever run it full-time, you may not have opened a separate business bank account. Perhaps you just used your own personal account rather than making things complicated for yourself. 

If this is still the case today, the complications will have appeared. Trying to determine what a business cost is and what a personal cost is, or trying to budget for anything when you have two sets of finances in one bank account, is going to be hard. You might find you accidentally spend business funds on your weekly shop, or that you use money allocated for your rent to pay a supplier. 

Having a completely separate business bank account is the best option. Everything will be much easier to see, and you won’t make any costly mistakes. Plus your accountant will find their job is easier too! 


Look At The Smaller Costs

There are lots of significant costs associated with business, often relating to buying stock, paying salaries, or paying the rent on a business premises. These are easy to keep track of, and you should always be able to budget for them. However, have you considered the smaller costs? These are the ones that often go unnoticed, and because of this, they can easily grow out of control. 

These smaller costs might surprise you, but they can be contained. Using bank loans or payday loans to combine them and pay them off entirely, and then, once you are up to date, factoring them into your budget is the best option. 


Remember To Invoice 

Finally, we can’t not mention the fact that cashflow can suffer because business owners forget to invoice their customers. No matter how busy you are or how tedious the job is, without proper invoicing you won’t get paid when you expect to be, and that can have a seriously negative effect on the rest of your business. 

Ensure you invoice everyone right away and check you have done so at the end of every week. 

Startup Necessities: Going Into Your New Venture With A Clean Slate


People who hope to be successful in business know that they will have some sacrifices to make along the road. If you’re planning to hit the ground running and make a profit quickly, then you will have to accept it’s going to take hard work and some late nights. It’s well worth it, in the end, but it might not feel like it to begin with as you go for a full week without ever sleeping properly. Slowly but surely, you’ll hit your groove and find everything more manageable, but let’s not pull any punches here; it’s hard to launch a business.

Furthermore, anything you do will be harder if you go into it with additional challenges. The stresses of running a business will be at least doubled if you have doubts over the wisdom of your course of action, or is your ability to react to setbacks is infringed in any way. If you have additional time, space, or financial constraints, it stands to reason that you will find it more challenging to get off the launchpad, so to speak, and to break Earth’s orbit (to extend the metaphor) as you try to get your business into the stratosphere.

It is for this reason that you should make sure part of your business’s launch involves clearing the boards personally, as you make the necessary adjustments to help you get stuck into your startup with the enthusiasm it deserves. Let’s look at the checklist of items you need to deal with ahead of launching your new business.


Don’t let yourself get double-booked

There is an impression that business owners can “have it all”: the successful, profitable business; the harmonious and fun home life; and the healthy lifestyle that allows you to face every challenge with energy and vigour. The truth is that you can certainly have all of that once the business is established – but to begin with you’re going to find your time monopolised by the efforts involved in starting your business and correcting any flaws that are exposed by its early operations. And there are always initial flaws, unfortunately.

You’re going to need to set time aside to make sure you can deal with the often punishing schedule that a startup entrepreneur will face. This may mean having to miss the occasional night out, offer your apologies for a family gathering or two, and sometimes maybe even miss out on a holiday that you’d been looking forward to. Once things are up and running you can re-enter this social landscape with a vengeance, but initially you’ll need to be prepared to say “no” to some engagements. That’s hard to do, but you’ve got a very good reason for it, so be prepared to say “no, for the moment” – people will understand why you’re doing it as long as you’re prepared to explain.


Don’t be held back by debt

In business, you will often have to make big decisions against a deadline. Sometimes, those decisions will be expensive ones and they may involve borrowing. Few people run a business entirely debt-free these days, and if you don’t have at least the option of a credit line you’ll find yourself hamstrung. For this reason, you don’t want to begin your startup story with a significant list of debts already on the table. It can complicate any attempt to borrow more, and even if you do secure more borrowing it will add another commitment you don’t want.

Before embarking on your startup journey, it is therefore wise to simplify your personal debt picture – pay off any cards and loans that you can, in full, and have at most one or two commitments including your mortgage. For those you can’t immediately cover, consider the benefits of debt consolidation loans to streamline your commitments. If you had to be totally debt-free to enter the business world, that would rule most of us out. What you do need is to have your debt under control, and that’s not impossible.


Get a clean bill of health

Having a startup usually means a lot of late nights and early mornings. It can mean missed meals and a fairly scattered approach to getting the nutrients and the rest that you need. Ideally, these sacrifices will be kept to a minimum, but there is inevitably a lot you can’t be sure of when you’re starting out, so you’ll need to be ready for them. It is essential that you know where you stand health-wise before you commit yourself to what is a very draining experience.

If you’ve been experiencing any symptoms, talk them over with your GP and understand their implications (if there are any). Commit to a full check-up, including blood pressure and general wellness monitoring, and ask your doctor’s advice on how to best ensure your health during this time. You don’t want to carry any question marks into such an important period in your life.


Ensure you have the space for everything

People often talk about needing space – usually metaphorically – during any testing time. While it is certainly important to have metaphorical space that allows you to make decisions without pressure, you do also need literal space. You need somewhere that you can work unencumbered, whether that’s an office where you can take calls and receive business visitors, or storage space where you can keep stock.

If you try to live and work in the same areas, you will find that eventually the two worlds become unacceptably intertwined and you’ll never really be “off the clock”. Commit, from the start, to having a business-free space in your home where you don’t answer your work phone or read any email – because the more your business inserts itself into your home life, the more it becomes like a stressful job you can’t quit, and the less it feels like something you do so you can enjoy life more.

Embarking on the future with a clean slate and clear goals in mind will allow you to give the business your best shot. With any luck, you will be able to ensure the best outcomes for your personal and business lives without having to compromise too much.