Launching a new brand can be an exciting and exhilarating experience, but it can also be nerve-wracking, stressful and time-consuming! Whilst no two brands are the same, there are some universal tips which can help to increase the success of your launch…
- Develop Hype
Bringing a brand from creation to launch doesn’t happen overnight. In fact, you may spend months or years crafting your products, services and brand identity, so don’t try to rush the launch process. You won’t get another opportunity to launch your brand, so it’s worth taking the time to do it right.
However, this doesn’t mean that you can’t promote the launch and create hype both inside the industry and amongst consumers. A staggered release of launch details, an online countdown or a ticket release for a launch event can all be ideal ways to promote your brand before it’s even launched and create hype around your company.
- Identify Your Target Market
Increasing brand awareness is great, but it’s only going to be effective if you’re reaching your intended audience. Before you plan your launch, you’ll need to conduct some research and identify exactly who your audience is. Once you know who you’re appealing to, you can find out the best way to engage with them. Certain demographics use mobile devices more than laptops, for example, while others respond better to email marketing than PPC campaigns.
Finding out who your target market is and how to reach them is vital to creating a successful launch and maintaining an effective relationship with your customers and target market. Even the best campaigns are destined to fail if they aren’t reaching the right audience, so make sure you know who you want to reach and how to do it before you get started.
- Use Your Brand Identity
Your brand identity should already be well-established in-house and ready to be released to consumers, but make sure you’re promoting your identity at every available opportunity. As well as branded promotional materials, ensure your products and their packaging reflect your brand too. Bespoke stand up pouches are a practical and innovative way to deliver your product and promote your brand identity, for example, whilst branded boxes and packing tape can work well for online businesses who deliver to customers.
However you choose to promote your corporate identity, it must be easily recognisable and in-keeping with the rest of your material. When a brand identity has been created well, it will be flexible enough to be used across a number of mediums, such as product packaging, online marketing, logos, typography, cars, billboards and staff uniforms. With so many opportunities to promote your brand identity, make sure you don’t miss any of them.
For budding entrepreneurs and business owners, launching a new company can be a much-anticipated event. After years of hard work, releasing your brand and launching yourself into the market could be the first step to commercial success, so it’s important to ensure you launch your new brand in the most effective way possible.