When you just open your first ever small business, it can feel huge that you now actually have to make this business a success. There is a very big sense of what comes next when it comes to running a business and whether you are offering a new product or service, the chances are high that you have spent a lot of time doing research and trials to get everything perfected. 

Before you begin getting your customers, you need to learn how you can promote your business. From the traditional marketing methods to social media marketing offerings, you need to know what’s going to make your business snappy in the eyes of your customers. Below, we have five tips for you to promote your business and ensure that you get the return that you are looking for. 

• Connect to your network. Your friends, your family, your ex co-workers – everybody you know needs to know that you have started this business. Before you can begin to tap out to any new customers you need to establish the product or the service that you’re offering with people that know you and trust you. They’ll be more than willing to buy or try anything that you are offering and give you feedback, and they might even leave you online reviews to get you started. You can send them social media invites to ask for likes or a photo of your page, and then you can reach out to them by introducing them to their product or service. This will encourage word-of-mouth.
• Get onto social media. You should have a social media marketing strategy as part of your general marketing strategy especially as a brand-new and smaller business. Just like any small business using social media is it given if you want to be established in the market. Your competition is going to be there, but more importantly, your audience is going to be there too. It takes time to build a social media following so be patient and work hard on it and you’ll be able to see results.
• Don’t forget the swag. Freebies are one of the best things that you can offer to people if you want to encourage them to buy from you. It doesn’t matter whether it’s private-label water bottling for a branded giveaway or if you give away free samples of your product at a local train station. There are plenty of affordable and easy ways to market your products and you can make sure that you plan for this so that you don’t operate at a loss.
• Keep the engagement going. Engaging with your customers is super important if you want to make sure that you’re promoting your business. Customer satisfaction is a must and if you’re the kind of business that will engage with people from the very beginning you’re also going to be the kind of business owner that people want to relate to. You are going to promote yourself as well as your products and your business, so don’t forget that.